When you are putting together an SEO plan, one of the first items you should consider is what keywords you should try ranking for. It’s a basic concept, really. But the SEO world is a lot more complex than that. You can’t just decide you want to rank or a keyword, optimize content on a […]
Ranking for every one of your competitors’ keywords is something you don’t want to do. As with most things with SEO, it’s important to be strategic and intentional with the decisions you make. In this episode of Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and […]
On July 26, Bing Ads will be shutting down Campaign Planner. In its place, you’ll find Keyword Planner. Bing Ads launched Campaign Planer, which included vertical benchmarks, trending and forecasting data, competitor performance and keyword suggestions in 2014. But about a year leater, Bing Ads launched Keyword Planner in the US for keyword research, bid and budget estimating. Now, Keyword […]
Effective content marketing is a vehicle for today’s SEO. If your vehicle didn’t have an engine, it wouldn’t get very far. It’s the same for content. Without an SEO strategy, it can’t keep up in a digital marketplace. Just like an engine without wheels, SEO without content is a vehicle that isn’t going anywhere. Content […]
If you are a business or brand who is trying to target a small and specific region with your keywords, it’s quite easy to see that this can prove quite frustrating. We know that reaching a high-intent local audience is very valuable. But if you have any amount of volume data, you will soon find […]
The content that you’ve written for your site doesn’t intentionally target any specific keyword. So how can you identify those opportunities and, importantly, capitalize on them? In this episode of Whiteboard Friday, Rand shows us the process of creating our own content-to-keyword map to discover where to optimize, what content to build, and how to […]
Is there anybody out there who feels that the tracking of keywords is truly dying? This conversation has been going around the SEO industry for a while now, and there are some good points going around for both sides. In this episode of Whiteboard Friday, Rand Fishkin discusses with us the biggest challenges keyword rank tracking is […]
To some SEOs and brands, rankings a a very metric to track for SEO success. But, is this true? There are sites that rank well for high-volume keywords, but in the end, there isn’t any benefits to be gained because the keywords don’t meet user intent. In the end, the user leaves the site since […]
One of the problems with long tail search is that it’s a very mysterious place and typically lacks the volume data that SEOs usually rely on to guide them. But the keyword phrases that are able to be uncovered are certainly worth a lot, and can help drive valuable traffic to your site. In this […]
In this sponsored Search Engine Journal webinar, Erin Sagin, WordStream’s PPC Evangelist and Community Manager, teaches us five super-simple tricks you can use to identify effective keywords for your PPC account.