fbpx

Category: Local

How Do You Optimize Your Google Local Knowledge Panel?

So what happens if your local business has a presence in search results? More potential customers will be able to see you, allowing them to learn about the products and services that you provide. Being able to be visible to a big number of people on Google (or any search engine for that matter), being […]

Google My Business Profile Can Now Be Edited From Google Search And Maps

Google announced that marketers can now “create posts, reply to reviews, add photos and update business information” directly from Maps and Search for their Google My Business (GMB) accounts. Before, businesses had to use go to the GMB site or use the mobile app in order to update that business information. Not only that, Google is […]

‘Last Update’ Hours Notification Gets Added To Google’s GMB Profiles

A few weeks ago, an important change occurred within Google My Business (GMB), where GMB profiles are now able to indicate when business hours were last updated. This update was originally thought to be just a test, but now it’s clear that it isn’t, and it’s here to stay. This update might be small, but […]

‘Black-Owned’ Business Attribute Is Added To Google’s Local Listings

If you have a business and also have a verified Google My Business account, you can now add a Black-owned business attribute to the listings. These, and any other attribute will be highlighted as icons on mobile business profiles. The announcement was made on July 30. Google also announced the inaugural class of the Google for Startups […]

COVID-19 Is The Bane of Small Businesses In America

Because of the pandemic caused by COVID-19, Small Businesses (SMB) all around the company are struggling, not against the normal competition that we are used to seeing, but against that of this pandemic. With this new global problem, the entire market is seeing an upheaval that we haven’t seen in a long time. Many businesses […]

Google Is Offering An ‘Upgraded’ GMB Profile With Google Guaranteed Badge For $50 A Month

For a monthly fee, Google is now offering Google Guaranteed certification. If a user partakes in this new offering, they will get an “upgraded profile,” as well as a badge that will show up on both their profile as well as possibly on the Local Pack. Here is a screenshot that was captured by Tom […]

Google Will Now Notify GMB Account Owners By Email When Local Listings Suspended

Google is going to begin notifying business of local listing suspensions because of a new law in Europe that has already gone into effect, since the only way a business normally found out that their listings were suspended was after signing into their Google My Business accounts. Because this new law is now in effect, […]

TripAdvisor, Yelp And Others Highlight Venue Safety, An Emerging Consumer Decision Factor

It’s safe to say that COVID-19 and the pandemic it has caused will probably be with us through the end of the year, meaning that consumers will have to be careful regarding return to hotels, restaurants, retail stores, gyms and salons for the foreseeable future. The Pew Research Center held a coronavirus-response consumer survey recently, […]

Google Will Shutter CallJoy, Virtual Agent For SMBs, On July 22

It seems that CallJoy, a model for fee-based services for the small business market that was launched in May 2019, is shutting it down on July 22. Acording to a Google spokesperson provided the following statement: “Like all projects from Area 120, CallJoy was an experiment. We’re proud of the team’s work and achievements, and we […]

How Local Marketers Can Prepare For The ‘Great Reset’

“From a marketer’s perspective, from a retail or restaurant perspective, there is this great reset where you have an opportunity to actually grab market share that you’ve never had before,” David Shim, the CEO of Foursquare, said about how the pandemic created a level playing field where reopening businesses could possibly make a gain on […]