With markets making their way out of the pandemic, location data can help businesses identify shopping behavior changes and formulate marketing strategies for returning and new customers. According to PlaceIQ’s Duncan McCall and Foursquare’s David Shim, these types of strategies are more effective when combined with economic and psychographic information to build diverse target audiences. “What […]

A new feature has been launched for Google My Business, giving local businesses more flexibility with their business hours that reflects ways they are adapting for social distancing as they begin reopening. It’s now possible to set up “more hours” in Google My Business with special time for different things, such as seniors, pick up, […]

With lockdowns starting to loosen, businesses need to think about how reopening could be seen by customers. Of course, there are customers who want to be able to go back to their activities prior to the pandemic, there are also those who fear that a second wave of infections will come. During a brand marketing […]

For years now, omnichannel has become a buzzword in the retail industry and has been somewhat synonymous with digital transformation. Now, there is more urgency as traditional merchants need to place more emphasis on technology, e-commerce and integrated online and offline during COVID-19. Shopify has launched  an update point-of-sale (POS) system for the post-COVID retail […]

In an announcement made on April 20, Bing and GoFundMe have partnered up in order to facilitate donations made to local businesses that are impacted by the COVID-19 pandemic. The owners of Bing Places for Business accounts can set up fundraisers through GoFundMe and Bing will display a donation button within its local listing page. There […]

A few weeks ago, Google Google shut down the publication of new reviews and Q&A as part of its coronavirus response and reduced support. It seems though that Google has re-started publication of reviews and review repolie. On this page Google says: “Review replies are now available. New user reviews, new user photos, new short names, and Q&A will […]

Google has been in the process of rolling out COVID-19 updates and advice to local businesses regularly. Specifically in an update for health and medical professionals, the ompany introduced some new links in the Google My Business (GMB) dashboard. These two links were first discovered by Erica Paige and picked up by Mike Blumenthal. GMB instructions have been dedicated by […]

Due to the recent Google My Business (GMB) policy changes, limited support and a lot of the confusion surrounding the coronavirus crisis, there are many local SEOs have had problems with listings updates and other GMB features. Posts is a critical GMB tool whose performance has been a bit uneven. According to Google, Posts are working […]

The Hubspot folks sat down with Danielle Stoffels and Jacob Mader to learn how local businesses use search advertising to generate leads. Learn more: https://bit.ly/3dqJGTU

Building local pages can be an arduous task. It’s difficult trying to get the right mix of on-topic content, expertise, location, and the temptation to take shortcuts has been tempered but the fact that good, content is impossible to scale. In this episode of Whiteboard Friday, Russ Jones tells us about his favorite white-hate technique […]