It looks like 2018 will be the year Amazon will be remembered for their advertising business. It is estimated to now be the third-largest ad seller in the U.S. behind Google and Facebook with 4% market share. If the product changes and develops we saw this year keep up the momentum, then that will help further fuel advertiser […]
During Cyber Monday this year, consumers spent $7.9 billion, which made this year the biggest shopping day in U.S. history according to Adobe Analytics figures released Tuesday. This year is 19.3 higher than last year. This last holiday shopping season online has broken a number of records and established new trends, including the highest sales for Black Friday […]
Recently, Amazon announced a number of updates to Sponsored Brand Ads (formerly Headline Search Ads) additional placements on desktop and mobile, expanded bidding capabilities, and enhanced reporting insights. The intentions behind these updates are simple – to increase reach, efficiency, and overall performance of an already lucrative, albeit highly competitive, ad type. This could possibly be a really good […]
Take all surveys with a grain of salt, as there is a gap between attitudes or responses and actual behavior. With that being said, there is a new holiday shopping survey from CPC Strategy is any indication, Amazon is becoming more and more of the go-to destination for holiday shoppers. The survey was conducted by Survata among 1,500 U.S. online […]
This years Amazon Prime Day appeared to have some issues when it began. It could, from this point on, will be remembered by many as the Amazon Prime Day Crash of 2018. Shortly after kicking off its big day of deals at 3:00pm ET, the site experienced quite a few crashes. Rather than seeing the normal Amazon […]
According to a 2018 Feedvisor study, 40% of Amazon shoppers never scroll past the first page. Because of this, due to sheer numbers of products found on Amazon (numbering in the millions), more and more brands are turning to Amazon Marketing Services (AMS) like Headline Search Ads and Sponsored Products as a way to jump-start […]
There are a number of markets where the tactics to successfully selling home goods and furniture on Amazon can differ slightly depending on the price point. Andrew Waber analyzed over 365,000 furniture and home goods product pages on Amazon as part of his work at Salsify, and there were some overarching lessons he took away […]
For a while, Amazon seemed to not want to release their Prime membership numbers, and this was the case until April 18th when Jeff Bezos, Amazon CEO, confirmed that, in a letter to shareholders, the company had surpassed 100 million paid Prime members globally. “In 2017, Amazon shipped more than five billion items with Prime worldwide, […]
Over the past decade, deregulation has been a stateside trend, but the 28 member of the European Union are gearing up for a massive increase in regulations around data privacy in the form of the General Data Protection Regulation (GDPR), and this will be a big deal across the pond as well. For a short […]
According to 3Cinteractive, 64 percent of brands are reporting an increase in loyalty program membership over the last year. Lately, programs have be become more sophisticated, moving beyond the traditional spend-and-get model. They’ve evolved into omnichannel and multichannel programs that recognize customers for each interaction they have with a brand. Smart marketers are capturing and leveraging loyalty data to understand their customers […]