According to Adobe’s predictions, e-commerce sales should be able to remain robust, even with this year’s short-than-usual holiday season. Adobe expects online holiday revenue to reach $143.8 billion this year, which is a 14.1% increase since last year. This estimate is below the 16.5% year-over-year increase in e-commerce sales that Adobe reported last year when the […]

Amazon’s advertising revenues have managed to hit a new high in the third quarter, reaching $3.6 billion. On October 24, the company had reported lower than expected profits of $2.1 billion on $70 billion in revenue for the third quarter of the year The company doesn’t break out advertising revenue, although advertising makes up the majority of […]

Any merchant who runs Google Ads Shopping campaigns will now be able to see e-commerce data in the UI to gain a clearer sense of what products are driving profitable cart transactions. With this data available in Google Ads just over a month out from the holiday shopping surge that kicks off with Black Friday, merchants […]

Finding the right kind of gift for all the people in your life can be difficult. For PPC marketers, there is the added responsibility of promoting the giftable products their clients sell and making sure they are pushing the right products to the right audience. This can be a big pressure for anybody. Microsoft Advertising […]

Google’s new personalized shopping “destination” is now live in the U.S., the company announced Thursday. Reported back in May when Google first teased the US release of the revamped Google Shopping experience, Google is bringing personalized Shopping, local inventory and better checkout to Shopping. One of the first things you’ll notice is the prominence of the colorful […]

Google’s automated concierge feature, Duplex, has finally made it to Chrome browsers. Google confirmed that, as part of the Google Assistant in Chrome, the test is currently being applied to movie ticket booking sites, Android Police reported. Ads are already being tested in Assistant, although handling transactions seem to be a big part of the monetization […]

Sidecar, an e-commerce marketing technology firm, launched a new solution for managing Amazon Advertising campaigns. In a mix of technology and managed service, Sidecar for Amazon is trying to streamline management of sponsored products, sponsored brands and product display ads and provide optimization and reporting features currently lacking in the Amazon Advertising platform. Although Amazon’s advertising […]

In a detailed Wall Street Journal report, Amazon has been accused of “juicing” search results “to more prominently feature listings that are more profitable for the company,” such as the company’s own private-labeled offerings. According to the WSJ, the relatively recent move was opposed by Amazon search engineers as being contrary to the mission of […]

On Wednesday, Lucidworks, an enterprise search technology company, has announced a new feature for its Fusion 5.0 site search platform that it is calling Predictive Merchandiser. This feature is designed to enable e-commerce brands to optimize internal site search relevancy, manage rules and analyze results from a dashboard, which could expedite processes and circumvent the need […]

Shopify has announced it will be acquiring Massachusetts-based warehouse automation and fulfillment solutions provider 6 River Systems Inc. This comes just after a few months after the launch of the Shopify Fulfillment Network, which utilizes Shopify’s machine learning-powered inventory allocation technology to determine the closest, most efficient fulfillment centers for its merchants.  Shopify plans on adding the 6 […]