Beginning on April 21, Amazon affiliates are going to be seeing lower commissions from their affiliate links sales across several product categories. This includes publishers and influencers. CNBC first reported that the program will be cutting commission rates for home improvement products and furniture to 3% (it was originally 8%) and for grocery products to […]

Amazon has released product targeting for Sponsored Display ads, allowing merchants to target similar or complementary products and categories via Seller Central Amazon says that, with these options, you could possibly running shoe ads (as an example) to appear on category pages for running shorts. Similarly, you can cross-promote your own products. “If you also sell socks, […]

On Friday 13, Facebook confirmed that is is testing a program that lets users easily view their points and rewards from brands within the Facebook app. Sephora will start piloting the new program next week in the US. As you can see in the image above, users can connect their rewards accounts to their Facebook […]

The American Customer Satisfaction Index (ACSI) released the latest Retail and Consumer Shipping Report last week. The study, which had over 85,000 consumer surveys, looks at satisfaction i range of retail categories: Department and discount stores Specialty retailers Drug stores Supermarkets Internet retail Gas stations Costco and Amazon are tied for the highest satisfaction scores. As a […]

Performance marketing agency Merkle launched New Stream Media this month. New Stream Media is a service was created to help retailers develop and support media programs to monetize their customer data and sell advertising on and off of their own websites. The service came about because of the “consistent conversations around data” that Merkle found […]

Google made a significant move a number of years ago in order to turn product search listings into a fully paid product. Shopping campaigns have accounted for an increasing share of retail search budgets since then. Recently though, Google augmented organic search results with product listings since the company is in a product search battle […]

Walmart has made another step in building out the company’s e-commerce advertising offering Friday with the launch of Walmart Advertising Partners. Four initial ads API parters were named: Flywheel Digital Kenshoo Pacvue Tekametrics This is a big next step for Walmart Media Group, who is trying to attract large manufacturer budgets. A company that is already […]

Microsft has introduced the successor to its now-defunct Cashback shopping program, called Bing Rebates. This program makes rebates available to select Microsoft Rewards members when they make purchases through participating retailers through Bing. Despite the numerous developments in the e-commerce sector, like Google’s revamped Shopping experience and PayPal’s acquisition of Honey, Bing offers incentives for users […]

This year, Amazon started heavily promoting free one-day delivery for Prime members. According to the company, it attracted a record number of new Prime customers and trials this holiday season. Over 5 million people ended up signing up new Prime memberships or free trials in a single week during the holiday season. This was announced […]

The National Retail Foundation (NRF) reports this year’s online holiday sales are expected to have an increase of 11% to 14% over last year. If this is true, holiday sales will bring in somewhere between $162.6 billion and $166.9 billion. This is more than 16 billion over 2018’s holiday e-commerce revenue in the US. Compared to […]