On August 14, Shopify launched its new Shopify Chat tool. This consumer-facing native chat function can be implemented on Shopify e-commerce sites at no additional cost. After the feature is enabled, the chat tool will display on all pages of the merchant’s online store. The feature is compatible with all browsers and operating system. With […]

For the last 25 years, marketers relied on third-party tracking cookies in order to track consumer behavior online. Practically all ad tech and martech platforms utilize cookies for targeting, retargeting, display advertising and behavioral marketing in general. But now, everything is changing. There is technology out there that blocks cookies, such as Apple’s Intelligent Tracking […]

It has been another year for Amazon’s Prime Day event. Amazon has reported that it was the biggest shopping even in the company’s history. The sales that came out of Prime Day totaled more than the company’s 2018 Black Friday and Cyber Monday revenue combined. “Prime members purchased more than 175 million items throughout the […]

It has been announced in the Chromium Blog by Google that Chrome users who are signed in are now able to use payment methods that are saved to their Google accounts during the checkout process. This feature uses auto-fill payment info associated with a user’s Google account. This means that payment method is available across […]

Amazon seems to always having the long view. It’s hard to imagine that Amazon’s domination of e-commerce will change anytime soon, the company is setting their sights on challenging other giants. In this case, those giants include Walmart, Costco and Target. Amazon is ready to implement a rumored change to force smaller vendors (these are […]

A new “Complete the Look” visual search tool has been launched by Pinterest that recommends relevant products in the home decor and fashion categories based on the context of the scene. Basically, if you searched for a beach scene, you’d see recommended products found in similar images, such as sunglasses and sandals. This new visual […]

On April 2nd, eBay notified merchants and publishers that it is going to close down its third-party ad network, the eBay Commerce Network (ECN) on May 1. ECN is shutting down after five years as eBay says it is turning attention to advertising solutions for the core marketplace. “As a result, we are focusing on […]

Amazon.com as begun rolling out video advertising on its smartphone apps.  Right now, almost all search results yields a graphical ad unit at the top of the SERP.  Video ads for relevant products will begin appearing in those same positions, according to Bloomberg. “Amazon has been beta testing the ads on Apple Inc.’s iOS platform for […]

One of the problems that happens with online shops is the unavailability of products, which can be a huge problem for these businesses.  From a report prepared by Daniel Corsten and Thomas Gruen, we discover that the research conducted across seven different countries brings to light that every fifth product offered online is unavailable.  This means that […]

Over the holiday shopping period, it seems that only a small number of retailers actually dominated store visits.  Based on information from Reveal Mobile, about one out of three US shoppers visited Walmart or Target between November 12 and December 31, 2018. According to the mobile-location data from Reveal Mobile, 86 percent of the total […]