Development

If you plan to succeed online and grow your business through online channels, you’re going to need development help. Whether you need a complex custom ecommerce website built from scratch, a simple themed WordPress site setup, or individual fixes, plug-ins, site maintenance, or coding assistance, Thrive’s experienced technical staff has you covered! We will work directly with your in-house technical team, collaborate with your current development contractors, or take on all development needs ourselves. Every situation is different. Thrive will work to make yours a success! Web Development.

Thrive at a Glance

Put simply, Thrive is the best profit-building partner you’ll ever have! We are experts in marketing, sales, business leadership, and business efficiency. When you’re ready to do more than just succeed, you need to Thrive!

Google Extends Shopping Ads To More YouTube Inventory

In time for the holiday shopping season, Google is expanding the visibility of shopping campaigns on YouTube. Showcase Shopping ads will be going more places, as well as opening up to move categories. Sitelinks are also coming to TrueVision for action ads. This news was announced on November 5. Shopping ads are now able to [...]

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Google Ads Now Showing Cart Metrics For Shopping Campaigns

E-commerce cart conversions columns now in beta in Google Ads Any merchant who runs Google Ads Shopping campaigns will now be able to see e-commerce data in the UI to gain a clearer sense of what products are driving profitable cart transactions. With this data available in Google Ads just over a month out from the [...]

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Location Targeting Available In Google Smart Shopping Campaigns

Smart Shopping campaigns Google's machine learning-driven campaigns for product ads. These campaigns automatically optimize ad delivery across Google's properties. Since this is a newer campaign type, there are settings and reporting limitations that keep a number of advertisers on the sidelines. Advertisers weren't able to control location targeting until just recently. Previously, Smart Shopping campaigns targeted [...]

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Google Moves To Simplify, Standardize Content Policies For Publishers

Google is changing up how it presents publisher content policies, and is also standardizing content polices and restrictions across AdSense, AdMob and Ad Manager. The company's content policies are going to be divided into two categories - Google Publisher Policies and Google Publisher Restrictions. The Google Publisher Policies page outlines the types of content that [...]

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Teikametrics Adds Hourly Bidding Optimization For Amazon Advertising

On Monday, Teikametrics has announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization platform. According to the company, the bidding algorithm is powered by machine learning and analyzes ad data, transaction data, and importantly, cost of goods sold data.  The algorithm analyzes bids hourly to make adjustments when needed.  “Amazon is continually [...]

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How To Use IF Functions To Speak To Different Audiences

In a previous Search Engine Land written by Joe Martinez, about business data feeds, he discussed how he used ad customizers to implement value-focused ad copy.  Now, Joe chose to show us another favorite ad customizer that he feels is underutilized.  In this case, he's talking about IF functions. According to Joe: IF functions are another way [...]

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EU: Google Shopping Search Reforms Working

Although Google's European shopping rivals are continuing to complain about how Google is working, The European Commission chief said that the changes Google has made so far seem to be working.  European Competition Commissioner Margethe Vestager is quoted by Reuters saying that rivals have a greater visibility in search results and there are more clicks that send searchers to [...]

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Bing Merchant Center Launches Google Merchant Center Import Tool

Now, it's easier to get started with Bing's Shopping campaigns.  This week, Bing Ads has launched the ability to import product feeds from Google Merchant Center into Bing Merchant Center. Beginning from the Import tab found in Bing Merchant Center (MBC), advertisers are able to sign into their Google Merchant Center accounts and pull in feeds directly [...]

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Google dropping Merchant Center feed integrations with BigCommerce, Magento, PrestaShop

Just a head of the 2016 holiday shopping season, Google enabled integrations between Google Merchant Center and three e-commerce platforms.  Those integrations will be coming to an end soon. These integrations allowed merchants using BigCommerce, Magento or PrestaShop to directly connect their product catalogs to Google Merchant Center.  Emails from Google began to circulate to customers who [...]

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