Product Ads

YouTube Experiments With Automated Lists Of Products It Detects In Videos

A new feature is being tested by Google that is meant to detect products in video, and then displays both that item and related products as well. This came from the YouTube tests and experiments page on March 22. According to the Google announcement, “We are experimenting with a new feature that displays a list of …

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Bing Shopping Has Opened Up To Free Product Listings

In an announcement made on August 17, Microsoft made organic product listings available in the Bing Shopping tab. The company said, “we’re excited to announce the availability of free Product Listings, which allow you to show your product offers for free on the Bing Shopping Tab starting in the USA and soon rolling out to other …

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Google Tests ‘Curbside Pickup’ Badge For Local Shopping Ads

One area that Google can dangle over Amazon is Local retail. Because of the COVID-19 restrictions, Google has been giving local businesses more messaging options, including: Special store hours Pickup and delivery options More in Google My Business.  Google has now enabled “Curbside pickup” badges for Local Inventory Ads. The “Curbside pickup” features has been piloted …

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Google’s Got A New Shopping Ad Test — And It’s Different

A format-blending Shopping as test is being run by Google that we could consider pretty interesting. SEMrush spotted this Shopping ad test on May 7th. As you can see from the following tweet and screenshot, the product listing ad (PLA) for Body Candy Body Jewelry is accompanied by a text block blue it with a blue …

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Google Extends Shopping Ads To More YouTube Inventory

In time for the holiday shopping season, Google is expanding the visibility of shopping campaigns on YouTube. Showcase Shopping ads will be going more places, as well as opening up to move categories. Sitelinks are also coming to TrueVision for action ads. This news was announced on November 5. Shopping ads are now able to …

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What You Need To Know About Google Merchant Center Identifier Enforcement Updates

This a great time to do a final sweep of your Google Merchant Center accounts, now that the holidays are upon us, to ensure that your product identifiers are in order. This is important given some of the recent changes. In an announcement made by Google earlier this year, it would be updating enforcement around …

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Google Ads Now Showing Cart Metrics For Shopping Campaigns

Any merchant who runs Google Ads Shopping campaigns will now be able to see e-commerce data in the UI to gain a clearer sense of what products are driving profitable cart transactions. With this data available in Google Ads just over a month out from the holiday shopping surge that kicks off with Black Friday, merchants …

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Location Targeting Available In Google Smart Shopping Campaigns

Smart Shopping campaigns Google’s machine learning-driven campaigns for product ads. These campaigns automatically optimize ad delivery across Google’s properties. Since this is a newer campaign type, there are settings and reporting limitations that keep a number of advertisers on the sidelines. Advertisers weren’t able to control location targeting until just recently. Previously, Smart Shopping campaigns targeted …

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Google Moves To Simplify, Standardize Content Policies For Publishers

Google is changing up how it presents publisher content policies, and is also standardizing content polices and restrictions across AdSense, AdMob and Ad Manager. The company’s content policies are going to be divided into two categories – Google Publisher Policies and Google Publisher Restrictions. The Google Publisher Policies page outlines the types of content that …

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Teikametrics Adds Hourly Bidding Optimization For Amazon Advertising

On Monday, Teikametrics has announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization platform. According to the company, the bidding algorithm is powered by machine learning and analyzes ad data, transaction data, and importantly, cost of goods sold data.  The algorithm analyzes bids hourly to make adjustments when needed.  “Amazon is continually …

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