TikTok seems to have taken sound and done something different with it. It seems that music is now a trigger point for the creative process when it comes to video creation. Trending songs are discovered by users and the videos will be created based on that sound. This means that brands can do the same. […]
In this episode of Marketing O’ Clock, Microsoft announces a new responsive ad format for search called Multimedia Ads. Google rolls out the cleverly named July 2021 Core Update, and some data indicates that TikTok is well on its way to world domination (of video platforms). Plus, Facebook announces a new thread option that will […]
If you’re thinking about the possibility of marketing your brand on TikTok, then you’ve found the right place! Even if TikTok doesn’t seem like the perfect fit for your brand, it’s still something you should consider marketing on. After all, the platform will likely surpass a billion users this year. This is similar to Instagram regarding […]
Whether or not you’re a fan of TikTok or not, the fact remains that it has quite a lot of influence when it comes to popularity. More specifically, a lot of the popularity does focus a lot on the younger users of the app. Despite it’s ups and downs, including the ban in India and […]
Twitter has added a new feature where users can now get tickets for Twitter Spaces, which lets them schedule a space in its new audio rollout. Not only that, SEJ also talks about the Microsoft Ads update. Plus, TikTok tries it hand at a new lead generation format.
A slew of range of new eCommerce focused ad offerings is being planned to release by TikTok with the focus on maximizing its revenue potential. TikTok is exploring the potential eCommerce can bring to the platform. The two options includes ‘Collection Ads’ and ‘Dynamic Product Ads.’ With Collection Ads, brands will be able to guide users […]
Posting your ads on Facebook can be a great opportunity to get more people to visit your website, but is Facebook all there is for ad opportunities? Of course not! There are so many ad placement opportunities you will have access to. In the following Search Engine Journal video, we will be shown about targeting […]
Last week, TikTok announced that users will begin to see ads based on the kind of content they see and the type of actions they take while using TikTok. According to the notification users got when opening the app said that “the ads you’ll see may start to be based on what you do on TikTok.” […]
Analysts believe that TikTok, the short-video app, will turn into the next billion-user platform this year. Because of how the app is continuing to grow larger and larger, TikTok is gaining more attention than ever from marketers as a potential new source of advertising. If you’re a marketer, and you haven’t already, you may want to […]
It seems that the sale of TikTok might be over, according to an announced from the Biden administration. They have mad the decision to not push the sale of TikTok into US ownership. Former president Trump issued an executive order last August in order to make the sale of TikTok to Oracle/Walmart lead group happen. The […]