Based on the data that came from search marketing platforms RankRanger and STAT Search Analytics, Google dropped the percentage of time that video and and image boxes show up in the search results. According to these tools, around November 13 and 14th, Google started showing fewer video boxes or carousels. The following chart from RankRanger shows the drop: […]
If you have an audience on YouTube, could you be doing everything possible to reach them? Based on a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube in this week’s episode of Whiteboard Friday.
A carousel for ads was spotted by some folks at SEMrush spotted for new movie trailers showing in Google search on Thursday The ad units (which have the “Ads” icon by them) features movie trailers hosted on YouTube in a carousel. The ads each have a thumbnail image from the trailer with the video length overlayed, the […]
Even though YouTube implemented its own measures to prevent brands’ ads from appearing on or near objectionable content, The battle for brand safety on that popular video platform is quite a ways from being over. There is yet another tool in this struggle. Los Angeles-based social entertainment company Fullscreen is undertaking a new direction with the launch of its own brand […]
YouTube made an announcement that it is changing the attribution criteria for TrueView for action video ads, which are designed for performance advertisers and feature call-to-action banners at the base of the video ads. The two key attributions points that are changing are: YouTube will now count an ‘Engagement’ whenever a user clicks or watches 10 seconds or […]
Advertisers on YouTube will soon be getting new extensions options for their ads and enhanced brand lift measurement opportunities. Google keeps extending ad extensions to TrueView in-stream ads. It already offers location and form extensions for YouTube. Advertisers will have the ability to include actions like finding a movie time, downloading an app or booking a trip […]
The number of subscribers YouTube is requiring for access to Channel Memberships to 50,000, which is a reversal from the 100,000 threshold, which was set in June. Originally called Sponsorships, the YouTube Channel Memberships program will let creators offer $4.99-per-month subscriptions to their channels. This lets paid subscribers have access to account badges, emojis, members-only posts […]
On October 31, YouTube is retiring its Director onsite services and has even stopped accepting any new video ad production projects. The video creating service, which was launched in June 2015, was expanded to over 170 US cities in March of this year. Through the Director onsite program, companies who spent at least $350 on YouTube via Google AdWords would have […]
A new RankRanger report released has been released, and according the data found in it, a good ranking in YouTube search doesn’t mean that that same video will rank just as well in the video carousel in Google search, and vice versa. In this study, it shows that the algorithm for YouTube search rankings is quite different […]
According to an announcement by Google, the company is getting serious about combating fake news and promoting news sources on YouTube, and specifically, YouTube search. The company said it is “committing $25M to a YouTube-specific investment” to target and work on these challenges. Not only that, Google is investing in both YouTube search results and its algorithm. […]