At this point in time, the way Google Analytics is separating users on AMP and non-AMP pages can make it hard to get a full picture of user behavior across both page formats. Google, in order to make the analysis easier, is updating the way it counts and reports site visitors to AMP and non-AMP pages […]
The free version of Google’s reporting tool Data Studio is now being rolled out globally. Several improvements have been made to the tool, including things like filters and segments. There are now more dimensions and metrics available from existing connectors, such as AdWords campaign ID and keyword quality score, YouTube video title and DoubleClick Campaign manager revenue and cross-environment […]
The reporting and data visualization tool from Google, Data Studio, has now been integrated with Google Search Console. Search Console has joined the likes of AdWords wand Google Analytics as a data source for report building. As an example, marketers are able to build reports that include only Search Console data, or combine it with other […]
Israeli startup Wizer – who is backed by market researcher Nielsen’s incubator in that country – is launching a brand new artificial intelligence-powered survey platform. This platform will parse various business reports and other sources to assemble background information in specific industry verticals, such as food and beverages. Right now, the focus points to consumer packaged […]
Back in April, comScore, a media measurement firm, bought the Digital Intelligence unit of market research firm Millward Brown, which built the unit around its previous purchase ow web traffic analysis firm Complete. comScore had launched a PRO web traffic service, based on what Complete (comScore’s competitor) had provided. That same day in April saw Millward […]
It was announced on Monday by Google that there are some mobile-related upgrades for Google Tag Manager. For one, there’s news that Tag Manager is supporting Accelerated Mobile Pages (AMP), which will open up a nice variety of new measurement opportunities, as is explained by Google’s Ben Gram in the announcement: While implementing measurement solutions on AMP […]
With Google Analytics (which is a new name we’ll be getting into a moment) is continuing to push toward the enterprise with the launch of Workspaces. Workspaces is a collaborative feature that’s available in both Google Tag Manger and Tag Manager 360. According to the announcment, Workspaces’ goal is to solve workflow challenges that many teams […]
When it comes to gathering data that can help you maximize your conversions, Google Analytics (GA) is an incredible tool for doing just that. What could be better? Oh, it’s free! With GA, you’ll be able to get some awesome reports that will give you an overview of key metrics for a particular period. But […]
On the internet these days, there seems to be these services called social networks. One of the more popular social networks out there these days is a little something called Facebook. Perhaps you’ve heard of it? I’m sure you have, as it’s a pretty huge thing these days. After all, as of March 206, there’s 1.09 billion users […]
A new tool has been launched by Google that connects AdWords conversion data to Salesforce, so that marketers are able to search campaigns to lead performance all the way through to closed deals and optimize their campaigns accordingly. AdWords Conversion Import for Salesforce, enables the click ID (GCLID) associated with an AdWords ad to pass to Salesforce when […]