Back in 2017, Quora launched its ad platform with topic targeting.  The question-and-answer network is expanding its ad targeting offerings. On Monday, Quora announced more options for behavioral and contextual targeting to either narrow or widen audience targets. Last summer, Quora introduced website retargeting to the platform. Now it’s adding interest and lookalike options Interest Targeting — Reach users who have engaged […]

Just a head of the 2016 holiday shopping season, Google enabled integrations between Google Merchant Center and three e-commerce platforms.  Those integrations will be coming to an end soon. These integrations allowed merchants using BigCommerce, Magento or PrestaShop to directly connect their product catalogs to Google Merchant Center.  Emails from Google began to circulate to customers who […]

Last year, after Bing Ads ran its Hotel Ads offering in beta, it decided to roll them out in general release.  Bing Ads’ initial partner is travel advertising platform Koddi, which is also participated in the beta. The Hotel Ads experience in Bing is much like Google’s.  Bing’s interface gives searchers a fast way to input travel […]

It’s easy to see why every part of a PPC program is important, but there are some elements that are as crucial as your ads.  Ads are often the prospects’ first introduction to your brand.  After all, first impressions are pretty important. Not only that, you need your ad to accomplish certain things.  You’ll want […]

Andy Taylor, ahead of the 2017 holiday season, had written a column that detailed how much more important locally focused ads had become during the 2016 holiday shopping season.  This had been known as Local Inventory As and ads on Google Maps.  Andy found that, after analyzing last year’s data, searchers became increasingly likely to search for […]

In the closing of Search Engine Land’s big recap of all the big 2017 trends and changes in PPC, Ginny Marvin is predicting that we’ll be seeing trending in artificial intelligence, audience targeting, attribution and local marketing continue to develop in 2018. These areas are quite exciting, but this isn’t exactly the greatest prediction.  In the linked article on […]

There is a new image test being run by Google in search ads. An image from the landing page will appear on the right of the description area of the test ad.  Sergey Alaov tweeted a screen shot of the ad test during the weekend. @GinnyMarvin @rustybrick landing page image pulled into an ad. New? pic.twitter.com/GkQBliAxEl — […]

There are some changes that are being mad to Ad Grants by Google, which is the AdWords program that provides search advertising grants of up to $10,000 per month to non-profits. Robert Brady of Clix Marketing first reported this, saying that advertisers and agencies began to receive email notifications this week extolling the fact that over 35,000 […]

There are now more ways for businesses to target their known customers with AdWords campaigns.  As of this month, Google gave advertisers the ability to upload phone numbers and mailing addresses for Customer Match retargeting and similar audiences. Customer March launched in 2015, and allowed marketers upload lists of customers or other proprietary lists into Google […]

Back in the middle of November, before the beginning of the holiday shopping season, Google unveiled a slew of new features that was designed to assist advertisers in maximizing their AdWords budgets.  While promotion extensions and ad variations are nice, one of the cool things is the new custom intent audiences feature on Google Display Network (GDN). […]