Structuring paid search campaigns, as we know, can be subjective process, and the path to the best structure is usually paved with best practices, as well as tactical preference. End the end though, the goal is to achieve a structure that allows for optimal end-user experience, as well as gathering sufficient data to make the […]
Although Google’s European shopping rivals are continuing to complain about how Google is working, The European Commission chief said that the changes Google has made so far seem to be working. European Competition Commissioner Margethe Vestager is quoted by Reuters saying that rivals have a greater visibility in search results and there are more clicks that send searchers to […]
There are some updates that Bing Ads are rolling our with to its UI that makes it easier to analyze and optimize campaigns. It is now easier to adjust location target settings, including bid adjustments, in bulk across multiple campaigns. If you look in the Settings tab, there is a new “Location” option that will show the […]
Google has been running a test that serves AMP-enabled landing pages from mobile Search ads to users for just over a year. The company is now experimenting with showing the AMP lightening icon next to the description in some of those text ads. The following example of the test, which was spotted by a reader, is running […]
Now, it’s easier to get started with Bing’s Shopping campaigns. This week, Bing Ads has launched the ability to import product feeds from Google Merchant Center into Bing Merchant Center. Beginning from the Import tab found in Bing Merchant Center (MBC), advertisers are able to sign into their Google Merchant Center accounts and pull in feeds directly […]
Beginning July 1, 2018, Bing will not allow ads for BB guns, paintball guns, air rifles or parts that can be attached to weapons, used to create ammunition, or aid in the reloading of weapons. There is an already existing ban on ads for firearms, integral weapon parts and ammunition, and this new update expands […]
In an announcement made by Bing Ads, the availability of in-market audiences in the US on Tuesday, after piloting the audience targeting feature since last summer. What are in-market audiences? They are groups of users that are determined to be actively in the market for a specific product or service category. Bing Ads takes into account user […]
Although it does sound a bit odd to hear, PPC advertising can, more often than not, focus too much on the click. After all, the industry is named after clicks, and users have to click to come to your landing page. But what happens after that use lands on your landing page is more important […]
If your PPC account and the advertiser’s business model are working fairly well, that usually means that a business owner becomes heavily dependent on the PPC channel. Typical remits from clients and bosses in the thrall of this perennial growth-riving channel includes such things as maxing the “max the volume” and “we’re down from last year, […]
Bing Ads is now banning ads that promote cyptocurrency sales, offerings and related products. Facebook, Google and Twitter banned cryptocurrency ads earlier this year. “Because cryptocurrency and related products are not regulated, we have found them to present a possible elevated risk to our users with the potential for bad actors to participate in predatory behaviors, or otherwise scam […]