Sometimes, it can suck to be a brand.  Last week, it was reported by MediaPost.com that BuzzFeed froze brand publisher accounts for its community publishing platform, which ended unpaid content opportunities for brands that used the site for content marketing. BuzzFeed didn’t respond to a request for comments based on changes made to its editorial polices for […]

Content marketing has been around for a while now, and recently over the last year, has really grown in sophistication.  This form of marketing content began being seriously integrated into common practice, and placed into more organizations like never before. Marketing Land has had their share of columns dedicated to content marketing, and in a recent […]

Content marketing is king.  Let’s just get that out of the way.  Are we good?  Good!  I brought up content marketing because of course, this post is going to focus on it! It’s pretty obvious that there are more companies out there that are investing in content marketing.  This is great, because after all, Google […]

You know the adage, “the more things change, the more they stay the same.”  Well, this seems to be the case with SEO and content marketing.  We all know that there is a constant stream of news about how Google and Bing are constantly adding new features, algorithms and tid-bits to their respective search engines. […]

When you are running a website, one of the thoughts that goes through most people’s minds is, “Should I have a blog to go along with my site?”  Most people will probably tell you to add a blog to your site because it’ll help  you continuously add content to your site on a regular basis. […]

What is a myth? According to the definition given to us by doing a Google search, a myth is defined as “a widely held but false belief or idea.” Myths can permeate  every aspect of our lives, including what we do or don’t believe in, the things we read on the internet, and even our jobs. […]

It’s never fun when you lose a few visitors here and there a month.  I always hated seeing those downward slopes in my graphs when I was looking through my analytics.  But at  least my average stays more or less the same, and I know that if I try hard enough, I’ll be able to replace […]

When it comes to big, informed decisions as digital marketers, big data can be useful information to have access to.  But what is big data?  Well, big data is a term that is used to describe the exponential growth and availability of structured and unstructured data that can be useful to business, since the more […]

It’s funny how in many different industries and work environments, there will always be groups that may separate themselves from other groups, and maybe even have some sort of friendly rivalry between them as well.  As an example, we know that in the emergency business, you’ve got the fire and police.  They both work for […]