We know what it’s like when you plan, launch and await the many returns you expect on a content campaign.  But then reality hits and you are nothing but disappointed when it fails.  But luckily, there are some clever ways to give your failed campaigns a second chance at life and an opportunity to earn […]

The idea that if you “create visual content and the links will follow,” it’ll be easy to get those links.  It’s certainly a great sentiment, but realistically, it’s not a guarantee that you’ll get those links. If your plan to use images to earn inbound links is set to work, you’ll need to make sure […]

These days, clients are taking more and more of their programmatic work in-house.  This migration is increasingly moving beyond media buying to include creative work.  At the company, Flashtalking, they’ve seen a half a dozen major clients in the last 12 months take meaningful steps to bringing digital creative in-house.  But, a number of them struggle to achieve […]

Check out this live streamed SEMrush webinar by Nadya Khoja, where he discusses 6 different strategies to create viral and evergreen content for your business!

A fortune teller looks for meaning in the alignment of the planets, but if you’re a content marketer, it’s more important to you that there’s alignment of your content between your business goals and the needs of your prospects. In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Mark Traphagen […]

Ahrefs is a robust SEO toolset that is popular among search professionals, yet, there are many that aren’t using it to its fullest potential.  There are a number of little nooks and crannies in Ahrefs that it can take a while to learn everything that is has to offer. Kevin Rowe has a post that shows […]

You need the right tool for the job, and you also need the right content for each audience. Great content that fits is useful content, supremely useful to your target customers. In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Mark Traphagen explains the primary characteristics of highly useful content […]

If you want to know whether visitors are actually reading your content, average time on page may be deceiving you. In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Mark Traphagen explains why average time on page doesn’t work for single-page views, and reveals a better metric to use. Brought […]

Many of us thing that nobody wants to share our content.  But, in reality, it’s quite the opposite.  Because they post so often, online influencers are always looking for interesting content to share.  You just need to do is research, create and position the right content opportunities to influencers so they’ll want to begin working […]

Those who are keeping up on Google’s ranking algorithm knows that it is made up of over 200 different components, or “signals.”  This list of signals can get pretty daunting if you’re just a regular human with 24 hours in a day. But there’s a silver lining to this daunting list – SEO isn’t about […]