What is Native advertising and why is it important? Native advertising is paid media designed to match the content of a particular media source, such as paid video content found on YouTube. By creating native content, you’re matching the visual design and function of all other content found on the same site. The good thing […]
A new native ad was unveiled by Quora on Tuesday called Promoted Answers. This new native ad offers marketers the opportunity to promote organic content posted on the site by themselves or others. A Promoted Answer, which features a question, a portion of an answer and a link taking the user to the full answer, […]
Some of the most common mistakes made in PPC campaigns can be fixed rather easily. If you throw in some time, awareness and a little effort, it’s possible to adjust your optimization strategy to focus on ROI, rather than CPA, and end up getting better results. Just make some changes to the way you approach […]
Ad-free footprints don’t have an especially long lifespan online. This is even more true if the footprint is controlled by Google. Now, the company is testing native ads in the Google Feed. This week users began noticing them, Android Police first reported. Previously branded Google Now, the Google Feed displays personalized content feed on the home tab in […]
In an announcement on Wednesday, Reddit rolled out its native ad placements to the Reddit Android app. This roll out follows the native ads that came out for the iOS app last month. The Android Promoted Post user experience will mirror the one existing for iOS. Not only are comments enabled, native ad placements even features both upvotes […]
There is a brand new ads platform that was launched by Quora that now supports retargeting ads on the question-and-answer network. The news that Quora advertisers were now able to create audience segments of past site visitors for ad targeting on Quora was announced on Thursday. The targeting is powered by Quora conversion pixel. In order to take […]
There is a new report from MediaRadar, programmatic advertising in the US dropped substantially in the first quarter of 2017 from a year ago. At the same time, native ad placements have surged during the same time period. According to the company, even though there isn’t a one-to-one correlation, there is still a relationship. In the report, which […]
Google is fixing the one hole that has remained as a key weakness in mobile advertising: native ads. The company announced on Wednesday the launch of native ads for all AdSense publishers. Native ad format in AdSense includes in-feed, in-article and matched content. All can be customized to match the look and feel of the publisher’s mobile […]
It would seem Twitter is trying to spruce up the way advertisers’ mobile app install ads look within its in-app ad network. On September 22, it was announced by Twitter that mobile app advertisers will the ability to have their app install ads be automatically converted to appear natively within the apps in the Twitter […]
Expanded Text Ads for AdWords has officially begun rolling out. These extra long ads are going to double headlines and might even be seen showing across devices Tuesday morning. This launch will come with the availability of device bidding and responsive display ads for native that had been announced at Google Performance Summit back in May. Sundeep […]