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Category: Facebook

Facebook Simplifies Mobile Lead Collection, Rolls Out Lead Ads

When it comes to filling out forms on mobile devices, I think I can speak for everyone when I say, I hate it.  Doing it is a real pain.  Facebook is aiming to make the process of filling out forms online through mobile devices easier.  Facebook is coming out with a new ad product that automatically […]

Facebook Is Testing Empathetic Emoji To Go Beyond The Like Button

Here’s some interesting news for all the Facebook users out there.  We’re finally getting something other than just the Like button. Facebook announced today that they are going to test six different emoji, which will give people the ability to react to posts with emotions, rather than just simply “Liking” it.  Users will be able […]

Facebook Adjusts News Feed To Load Better In The 2G World

Facebook is making a bit of a change to the News Feed, and is aiming that change at the developing world. Most of the new users that are signing up with the social network seem to be coming from there, and it seems that those people are connecting through the slower 2G mobile connections.  Due to […]

Facebook Says They Have 2.5 Million Advertisers And Is Up A Half A Million In Six Months

Back in June of 2013, Facebook announced announced that they had reached 1 millions advertisers.  Fast forward to February of 2015, the social network announced that they had 2 million advertisers.  Now, as of September 27th, Facebook says that they now have 2.5 million. By looking at the advertiser growth between June of 2013, February of 2015, and now, it’s […]

Facebook Brings 360-Degree Video To The News Feed

We’ve heard that YouTube has gotten their hands in 360 degree video last March, and now, Facebook wants a piece of the pie as well.  Facebook has decided to give 360 degree video a spin in their News Feed. The announcement was made on September 23rd that they began showing 360 degree video, rolling out […]

Facebook Adds Support For Third-Party Verified Viewable Impression Bidding

Facebook has decided to get a move on with buying digital advertising based on impressions that are served in view on users’ screens.  It was announced on Thursday that support for viewable impression bidding on all News Feed advertising, which includes text, photo, link and video ads. Moat will be handling third-party video ad viewability verification. […]

App Ad Spend On Facebook Up Nearly 300 Percent, Cost Per Install Down YoY In Q2

In Q2 of 2015, App developers ended up spending 293 percent more than in Q2 of the prior year, while mobile app installs from Facebook ads grew by 346 percent year-over-year.  This information has come from the latest quarterly report on mobile app advertising by Kenshoo. The reason behind such a growth in spending is due to […]

What Are Some Reasons Why Organic Search Is Better?

Back in the day, as SEOs and webmasters, we used to rely quite heavily on search engines for traffic.  Remember when, as an SEO, your success in business was determined by your placement in Google?  The higher you ranked, the bigger the success you were.  When it came to success, the only roadmap that generated […]

Look Out Siri, Google Now & Cortana, Facebook M Wants To Be Your Digital Assistant

It looks like the folks over at Facebook couldn’t stand being left out of the digital assistant market.  On August 26th, the social network announced that they are testing a Siri-like personal assistant that they are simply calling M. The idea behind M is that it is a blend of artificial intelligence, similar to what […]

An Extensive Guide on Optimizing Your Facebook Native Videos

In this age of content consumption, video has become a massive staple.  But unfortunately, there are quite a few people who don’t realize that videos are an important part of their marketing strategy.  The reason why it’s so critical is because videos are popular with users (who doesn’t like watching a good video, am I […]