Back in 2012, Segment.io began as a switchboard for business applications. Rather than configuring data exchange between each of y our tools and the others, you could connect them all through Segment. Since it’s start, it has evolved. As an example, at first, it took data from sites and apps ad made that available in […]
As customer journey, experience and data become the key drivers of modern marketing, analytics tools have become what leads them. In order to help marketers learn about their options, Gartner is out with a new “Magic Quadrant for Digital Marketing Analytics” for what has been described as the “booming business” of analytics. As an example, […]
Imagine that you’re at the grocery store, and you pause at certain locations from within the aisle and you toss items into your cart. This seems like a normal day at the store, but this is actually a new Virtual Reality Shopper that has been recently launched by System 1 Research. System 1 Research, the […]
SurveyMonkey, after a yearlong endeavor of rebranding, launched its “Power the Curious” campaign in mid-July, which is an effort aimed at taking the survey-platform to a new level. “We wanted to set a playbook for business change, define our next stride, and identify that magnetic characteristic that galvanizes people around a common mission,” says SurveyMonkey […]
Google’s free tool for creating visual reporting dashboards, Google Data Studio, natively connects to other Google products, like AdWords, Analytics and Google Sheets.But importing data from other sources using Google Sheets isn’t always elegant, or a comprehensive solution. On Wednesday, Google introduced a beta for third-party connectors. Supermetrics is among the launch partners. Users can find the new options […]
The web has become the Visual Web for a number of brands, where images are the big thing, and is the key currency of communication. In order to help brands take advantage of this visual currency, ShareIQ, a visual content performance platform, is release a new data product this week, which they are calling Custom Audiences, […]
The audience data platform, Taykey is launching a free version of its Intelligence tool this week. Before, the tool was available as monthly subscription. The free version offers real-time data about consumer activities on websites and social networks, even though users will have to choose from Taykey’s predefined commonly used audiences, instead of creating customized segments, such […]
This week, Salesforce is giving eyesight to its Social Studio. For those who don’t know, Social Studio is a social management tool in Salesforce’s Marketing Cloud. Before today, it didn’t have image recognition. Brands either images or conducted text searches of meta data or elate posts. Social Studio now has Einstein Vision image recognition, and it’s powered by Einstein layer […]
Many people these days tend to use more than one device to communicate with brands these days. Because of this, one of the most important data sets for marketers has been the cross-device ID graph. These graphs determine things like which phone, computer and tablet are being used by the same person. This makes marketing […]
After polling thousands of sales and marketing professionals on the frustrations of using multiple tools to run a business, HubSpot found that 82% of the audience loses up to an hour a day managing their scattered tools. Learn the importance of using an all-in-one marketing and sales solution to be as efficient as possible while providing […]