There is a huge hype bubble surrounding blockchain, and according to a new report, it got popped. The report comes out of the research firm GlobalData, “Blockchain – Thematic Research” [fee required], and it says that the new technology’s bubble “will burst in the next two years [and] will have lost much of its gloss by 2025.” The […]
The focus of Brainshark’s platform is on the training of sales rep, who usually upload videos of themselves answering specific client questions or trying out elevator pitches. Mark Yacovone, the Senior Product Manager said that the problem is that Brainshark’s client companies said that reps weren’t getting feedback fast enough because of the number of […]
With the large and static billboards being replaced by the colorful and frequently changing digital signage, the OOH (out-of-home) market has seen plenty of vendors offer up a variety of platforms and techniques for measuring effectiveness. This week, Geopath, a non-profit organization that has been around for 75 years, is releasing a new Insights Suite that tries bringing […]
In less than ten years, we’ve seen the martech space explode in size. It went from just 150 solutions in 2011, to over 6,800 as of this year. In the next step of martech evolution, we are going to see a much needed consolidation. Not only is this happening through the likes of mergers and acquisitions, […]
The consumer to consumer e-commerce website, eBay, has found a way to take advantage of the UK’s fickle springtime weather. Last week, the giant online marketplace launched a Digital Out-of-Home (DOOH) campaign there, featuring advertising messages that change according to weather conditions. There are three types of weather conditions spark different kinds of creative variations. […]
For small companies, online reviews are incredibly important. They can make or break the company, which is why their marketers have to constantly watch them. Objection.co, an LA-based startup is out with a chatbot and service that helps pinpoint the reasons that Yelp, Google+ and Facebook might take down a bad review. CEO Curtis Boyd […]
Earlier this week, an Amazon venture fund ponied up money for smart thermostat maker Ecobee. The e-commerce giant announced that their second biggest purchase after Whole Foods is the acquisition of Ring, a video doorbell/smart home vendor. In December, Amazon bought out home security vendor Blink. What’s going on here? [Read the full article on MarTech Today.] Source – Barry Levine
There are a number of blockchain projects in marketing or advertising that are still in the stage of raising money, writing white papers or lining up partners. Mobiquity Networks, a mobile location data intelligence service, has launched a blockchain layer for its platform. This is its first data customer for this new enhancement, attribution provider and current […]
Even though the upcoming General Data Protection Regulation (GDPR) is the largest and best-known effort to guard personal data, it isn’t the first one. The Kantara Initiative was founded in 2009, and is one of the other efforts. It’s a consortium of 70 companies, and is designed to improve the trustworthy use of identity and personal data through […]
The upcoming General Data Protection Regulation (GDPR) is driving innovation on several fronts. A new approach is being launched this week for measuring site traffic without tracking individuals, so that consent isn’t required. The developer, who is a former Google engineer Pierre Far, says that the new software, which is called Blockmetry, is intended to measure […]