On July 17, following the introduction of AMP Stories for publishers in February, the AMP team has announced several updates to AMP Stories, including monetization capabilities. Version 1.0 of AMP Stories is now available to all developers, no whitelisting needed. AMP stories are standalone compilations of pages with AMP and HTML layers of elements such as media, […]

Two new features Microsoft unveiled two new features within Bing when Fabrice Canel, the principal program manager, made an appearance at SMX Advanced  on the morning of June 12.  The first thing he announced was the support within Bing Webmaster Tools, which lets users debug and view their JSON-LD markup. Second, he announced support for a Bing […]

Google has been running a test that serves AMP-enabled landing pages from mobile Search ads to users for just over a year.  The company is now experimenting with showing the AMP lightening icon next to the description in some of those text ads. The following example of the test, which was spotted by a reader, is running […]

There are a number of reasons to improve the speed of your web page loading speed.  One of them is page abandonment. If your pages load slowly and customers leave before seeing your services, how will you grow as a business? Recently, there was a Google study that shows 53 percent of mobile site visitors […]

At the beginning of this year, Google announced a solution for the AMP cache URL problem where Google would show and let you share the Google AMP URL instead of the publisher URL.  The solution was demonstrated at I/O as an early beta of how this would look like for a publisher. So, as an example, rather than showing […]

Some major publishers and ecommerce sites gave up early on AMP because of its limitations. In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge busts four persistent myths about AMP that shouldn’t keep you from taking advantage of its incredible speed for mobile page delivery. Brought to you […]

Recently, Google announced a new mobile ranking algorithm, which is being called the “speed update.”  According to the search engine, the speed update is will “only affect pages that deliver the slowest experience to users and only affect a small percentage of queries.” It’s important to state that speed is already a big part of the mobile […]

One of the cool announcements that came out of AMP Con 2018 in Amsterdam was the introduction of AMP Stories, which is a new format similar to Snapchat and Instagram Stories.  AMP Stories is implemented via a new accelerated mobile pages (AMP) component. But what sets it apart from Snapchat and Instagram Stories, is that AMP Stories are going […]

This week, Instapage is announcing that it is the first landing page platform to offer Accelerated Mobile Pages (AMP) as an option. The company said that it worked with Google to offer the format for mobile landing pages.  With this being backed up by Google itself, AMP is an open-source project that creates faster landing speeds for webpages and […]

Success in SEO tends to require not only an understanding of where Google and their algorithm is today, but an insight on where the company is heading in the future. For Bobby Lyons, it’s clear that Google is going to place weight on the customer’s experience with page load speed as a big part of their […]