On April 10th, Twitter announced new and expanded partnerships with third-party measurement vendors. With Integral Ad Science and Moat, they will measure viewability for video ads, which will allow advertisers to compare attention metrics on Twitter to other channels.  According to Twitter, Moat’s initial survey saw that 9 percent of video ad impressions that had been measured […]

For the last several weeks of YouTube getting  a lot of much unwanted media attention, and advertiser protest over ads being shown on unsavory video content, an announcement was made by YouTube on Thursday saying that ads will not show on videos from new creators until a channel reaches 10,000 views.  The change is meant to keep bad actors […]

After a commitment last week, there was a follow up to address advertiser concern about where their ads where showing up, by Google Chief Business Officer Philipp Schindler.  He outlined and reiterated the steps that Google is taking on brand safety measures in a blog post Wednesday. This has come after hundreds of advertisers have pulled their […]

It would seem that more and more brand are pulling their ads from YouTube and Google display ad network over extremist content concerns where their ads would appear next to.  Following several UK entities, telecoms Verizon and AT&T, car rental company Enterprise and pharmaceutical giant GSK have all pulled ad buys from YouTube in response […]

This week, Adobe has given up a truckload of announcements at the Adobe Summit digital marketing conference in Las Vegas. It seems that Adobe as decided that the real game isn’t just in marketing or sales, but rather customer experience.  This is something that extends across product development, customer service and other departments. Adobe announced a new Experience […]

eyeo, the parent company of Adblock Plus, is transitioning the Acceptable Ads program to an independant group.  The Acceptable Ads Committee (AAC) will oversee the whitelisting program that allows ads to pass through some of popular ad blockers – Adblock Plus, Adblock Browser, Crystal, and Adblock. The controversial Acceptable Ads program was launched by eyeo […]

On Tuesday, Google announced that the Media Rating Council (MRC), the media industry’s measurement monitor, will be auditing YouTube’s video viewability measurement integrations for accreditation.  Also, Google is seeking metrics accredidation for video ads bough through its ad-buying platforms, AdWords and DoubleClick Bid Manager This announcement was first reported by the The Wall Street Journal, and from this […]

Publishers want control over the types of ads that can run on their sites, no matter if it’s to improve relevancy with their content or to keep competitors from advertising on their pages. On Tuesday, January 7, Google announced that it is expanding the capability for publishers to opt out of certain ad categories and has increased […]

We are sitting at the cusp of a new year, waving a solemn goodbye to 2016, and it’s this time that we have the right to look back and reflect on things.  As wee look back at 2016, we see how big of a year it was for the Google Display Network.  The Google Display […]

We know that many of us are soaked in data – from social networks, web browsing trials, to anything else under the sun.  Even with machine learning helping us pick out the best data, and predictive analytics can help forecast if those were isolated incidents or typical behavior, the data has to be turned into the […]