It’s sad news that the Facebook Exchange (FBX), the company’s desktop retargeting solution, will sunset soon.  The reason to the exchange’s declining influence is due to Facebook’s decision not to expand FBX access to mobile inventory.  Instead, the newer Custom Audiences and Dynamic Ads capabilities have far overshadowed FBX. “Dynamic Ads and Custom Audiences have mobile […]

Out of all the publishers out there who are using scripts that are meant to detect ad blockers may need to get consumer consent, or else they would risk violating European privacy law.  This news is coming from the UK Register, where a tweet was picked up by privacy advocate Alexander Hanff. Jean-Clause Juncker, the president […]

In an effort to address online display advertising fraud, Google is saying that they have rolled out new defenses against clickjacking. So, what exactly is clickjacking?  Have you ever clicked on a button or tried to play a video on a web page, but then be taken to a completely different web page that had […]

For a while now, we’ve been seeing ad blocking gain traction among users, and for publishers, it’s a growing concern.  The IAB has called out certain ad blockers, calling them a sort of “protection racket.” The same criticism was made by the Newspaper Association of America (NAA).  There was a “cease and desist” letter that was issued […]

As of today, March 22, Adobe has unleashed what they are describing as the next-gen version of its Marketing Cloud. For the director of product marketing Kevin Lindsay, “Marketing is really the experience business.”  This was said during a press briefing, adding that the newest release of their Marketing Cloud enlarges the Cloud’s customer experience capabilities.  These features […]

Google launched a content recommendation tool last April for publishers who use AdSense to add to their websites.  Unlike other services, such as Taboola and Outbrain, Google’s Matched content feature hadn’t included ads and has only functioned to cross-promote content on publishers’ own sites…until now. There is a new beta that allows publishers to opt in to […]

Since the Internet Advertising Bureau’s (IAB) recently released their primer on ad blocking, the Alliance for Audited Media (AAM) launched an Ad Block Gauge, which allows websites to detect ad blockers. The Ad Block Gauge comes in one of two versions, either a standalone edition, or as part of the Illinois-based organization’s new Site Certifier tool for […]

There has been an announcement made by Jivox, a dynamic digital ad production, target and serving platform, that a partnership with Taggstar has been made between the two companies to enable e-commerce advertisers to target and deliver personalized ads with “social prove” messaging in real time. The idea behind Tagstar’s Social Proof Engine is to pull in […]

Many of us knew this was coming.  Google has announced Tuesday that they will finally stop serving Flash formatted display ads. Advertiser’s will no longer be able to upload new Flash ads in AdWords or DoubleClick as of June 30, 2016.  This will only be one step into the abolishment of Flash on Google, as Flash ads […]

On January 20, Yahoo announced that advertisers can access native inventory from app publishers on the BrightRoll Exchange. Although they will have access to the BrightRoll Exchange inventory, advertisers will still be able to purchase native ad inventory on Yahoo owned and operated sites via Yahoo Gemini and Gemini ad tech partners. The benefit that the BrightRoll Exchange […]