For this week’s Weekly Wisdom video on SEMrush, the video will explain how to choose the right PPC channel to reach internet users who are of the right state of mind for what you are selling. A common mistake that people make when distinguishing between the different forms of pay per click advertising is to […]

Consumers make more than 160 billion searches per month on Google while the Google Display Network enables you to display your ad on over 2 million websites and apps. Google Ads gives you tools to reach users. From this webinar you will know understand what these tools are and how to use them. You will […]

Joel Bondorowsky Founder and Executive Director of PPC Designs is a SEMrush PPC academy professor.  He has created a video where you teaches us how to set bids and Google ads. Now, why is bidding so important? Bidding is important because when you’re doing paper click advertising, you are empowered by being able to choose the […]

Keeping up with new releases, PPC experts shared their advice and expertise to help the larger search marketing community find ways to manage campaigns with the nuances of match types and more this past year. Here’s a look at the ten most read Search Engine Land paid search columns of 2018. If you’re not using […]

Remarketing is a crucial part of every paid media strategy, whether it be a display remarketing, search remarketing, or paid social remarketing – audiences are a powerful weapon in a PPC manager’s arsenal. This session is designed to arm you with the analyses that you need in order to create powerful remarketing strategies with audiences […]

The long awaited beta release of Bing Ads Scripts has finally come to see the light.  Bing announced on Wednesday that Bing Ads Scripts are rolling out to all accounts. Scripts allow you to automate account management tasks in bulk, automatically and on a scheduled basis.  Scripts can be incredibly beneficial if you’re managing a […]

It can be pretty easy to assume that Google and Bing are automating PPC pros right out of relevance.  With basic PPC tasks, they can now happen with very little human intervention through the Google and Bing interfaces to the point where even a novice PPC manager can create and launch pretty good campaigns. That’s […]

In a previous Search Engine Land written by Joe Martinez, about business data feeds, he discussed how he used ad customizers to implement value-focused ad copy.  Now, Joe chose to show us another favorite ad customizer that he feels is underutilized.  In this case, he’s talking about IF functions. According to Joe: IF functions are another way […]

Google Ads (formerly known as AdWords) has always had frequent product updates, but because of the continued growth and improvements in machine learning (ML).  Every month seems to bring new automated features, as well as the manual features we can all expect. The exciting part of these automatons is that they promise similar results without as […]

I think it’s safe to say that there are those folks who run Bing Ads campaigns, but haven’t really checked out the mobile apps in a while.  But now that an update was released on Thursday, the apps are supporting multi-user access, as well as the ability to add funds for prepay accounts.  There are other features […]