With the creation of the Google Keyword Planner, which came to replace the Keyword Tool came some negative feedback.  The Planner seemed to be missing some useful functions that people came to rely on.  There was no match type data for search volume, no device targeting, no local vs global monthly searches, and the ability to […]

Getting your website cut down to pieces after you’ve spent days, weeks, months on building it up from the ground up and getting it to rank really well on the search engines can totally ruin your day.  Once the Penguin update hit Google, this was the case for many sites, regardless of size, visibility and […]

In today’s episode of the Moz Whiteboard Friday, the topic is focuses on setting goals, and steering away from finding the right tools to do the job.  With so many tools out there, and with the invention of new ones coming out all the time, it can be easy to get lost when searching for […]

In a case study posted today on Moz.com, Steven Macdonald wrote about how Peachy.co.uk was hit incredibly hard that caused an 81% organic traffic loss for the site.    in an article entitled Payday Loan Penalty And The Road To Recovery, Steven explains how they were able to not only free themselves from the weight of their […]

If you’re an online marketer, it’s always been commonplace to know how to bring in the most amount of possible visitor conversions to a website.  But what if you’re not having very good luck doing this? Perhaps it means that you haven’t optimized your website’s marketing strategy based on its analytics data.  This could mean […]

During Mozs ranking factors survey we poll SEO’s on what they believe the relative weights are of ranking factors within Googles Algorithm. In today’s Whiteboard Friday Rand goes over the results of the survey.

Getting your site to display at the top of a SERP is quite an accomplishment, but it also takes quite a bit of effort to keep it there. If people click through to your site only to click their back buttons and look for another result, the search engines are going to catch on, and […]

According to Matt Cutts, the head of Google’s Search Spam, stated again that Google’s +1 data doesn’t have any direct impact on their web search ranking algorithm. A story was released by Moz called Amazing Correlation Between +1s and Higher Search Rankings, but Matt Cutts shot it down in a respond in Hacker News saying, […]

Establishing expertise and thought leadership is key to the success of your digital marketing strategy. In today’s Whiteboard Friday, learn how your team can work with (or become!) subject matter experts in your niche, giving consumers of your content a chance to learn from the best.

With best practices for link building continuously changing, it can be difficult to keep track of which work well and which should be removed from our repertoire. In today’s Whiteboard Friday, Michael King (a.k.a. @iPullRank) makes a case for dropping some tactics in favor of others.