Are you an advertiser wanting to run adds on Twitter so you can get people to do something specific on your site, such as buying a product, but you just don’t want to pay for people that will just leave your site without doing a thing? Well now you can! Twitter is giving advertisers the […]
On Monday, Facebook Messenger has made it easier for companies to sell products through their Messenger bots by adding a buy button, which gives users the ability to buy products from a bot without needing to leave Messenger. This is a way for brands to direct people from their Facebook ads to there Messenger bots. Originally, if […]
Facebook Looklike Audiences, which was more than 3 years ago, has been the gold standard for matching like-minded audiences. Recently, there’s been a new release from Facebook that’s bringing the powerful matching across borders – International Lookalike Audiences. With this new resource, marketers will have the ability to target international audiences similar lists of customers or […]
Rocco of Zebra Advertisement shares strategies to double your revenue using cross-channel advertising practices. He shares: – Tactics to scale up advertising efforts and maximize conversion rates – How to increase brand awareness in sales-focused campaigns – How to use online data to stimulate offline sales
It’s been over a year since Facebook announced they would support vertical videos. It was confirmed by a Facebook spokesperson that the social network is making that support even more obvious in people’s mobile news. in an email correspondence with Marketing Land, it was said by the spokesperson that “we know that people enjoy more […]
It seems that Pinterest is wanting some more brand advertisers to buy their ads, and it appears that it does. Because of this, the company needs to make it easier for them to buy ads they way they’d like to. Now, it is. Pinterest is going to begin allowing marketers in the US and the UK […]
Have you been missing out by avoiding the social media platform Reddit? Long time Redditor and social media expert Brent Csutoras walks you through the how and why of advertising on Reddit.
Twitter has signed a deal with Major League Baseball Advanced Media (MLBAM), which will allow the social network to livestream MLB and NHL games on its service. Twitter is even getting its own version of “SportCenter” as well. Twitter will be airing a live MLB game and a live NHL game that anybody in the […]
It was in the earlier part of the week when Hulu updated their privacy policy, which now states that the digital video service is ignoring Do Not Track requests sent by people’s browsers that, if enabled to do so, ask that their browsing behavior not be tracked by a company, typically when not on that company’s […]
There are times when, for some mobile app developers, they’d be better off burning money than spending it on app install ads. Even though those ads may get people to download the app, more than likely, people will stop using that app within a month of downloading. According to Localytics, an app marketing firm, only 42 […]