Kevin Ryan, author of _Taking Down Goliath_, is a digital marketing expert who has helped countless businesses take on competitors with 100x their spending power. In this episode of Google+ Your Business, we sit down with Kevin to talk about stories he’s encountered in his years as a digital marketing practitioner.
As we all know by now, Google has rolled out a mobile-friendly algorithm that began back in late April. This should be no shock to anybody at this point. Not only has this brand new algorithm made its debut, but the search company also revealed yesterday that mobile search queries on smartphones are now outnumbering those on tablets and […]
If you’re a Star Wars fan, you probably already know what day it is. Yup, that’s right, it’s May 4th, and to Star Wars fans, today is been dubbed as Star Wars day. The clever phrase spoken every time the 4th of May comes around is “May the Fourth be with you.” It even seems […]
I have been building success for businesses small and large for more than 16 years. My focus has always been primarily on Internet marketing; but being involved in such a variety of marketing plans and strategies over the years has given me incredible insight into what works and […]
Written by Scott Orth – They say Honesty is the best policy. And it’s a policy I live by… even after it cost me over $1.2 Million in lost client revenue in just the past 18 months. I’m a consultant. I tell you how to improve your business and I advise on the best ways […]
The term branding has been around for quite a long time. But like many terms, the definition has changed a bit over time. Originally, the term “brand” pretty much meant a “look”, such as a logo or color scheme. But today, the term mean so much more than it did. It’s more than just a […]
Facebook has been doing Virtual Reality for a little while now, ever since they bought up the Occulus Rift. Now Google has decided to get join the fray, according to a report seen in the Wall Street Journal. When Facebook bought Occulus Rift, they said that Occulus and VR was going to be the new communication […]
Here’s a question for everybody. What’s one common factor that all small businesses share, regardless of industry, when it comes to online marketing? In short, the answer is that they don’t position the company or use the web as effectively as they could be doing. That’s the words of Morgan Chessman, an Online Marketing Consultant at Distilled. This […]
It seems that even thought you’d think that running multi-location and small businesses online everyday would make a number of people experts in local and organic search. Naturally, that’s not always the case. Even after a while, people can still be stumbling around in the dark, not know what it is they’re supposed to do to […]
Wouldn’t it be great to be able to get into the heads of others to do exactly what you wanted, almost like some sort of mind control? Wit the exception of full on mind control, this is the sort of thing that marketers tend to do. Marketers are used to trying to influence people to […]