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Category: News

Twitter Names Jack Dorsey CEO, Pushing To The Future With A Name From Its Past

Twitter has come full circle and returned to where it began when, this morning, the 140 character social network company introduced co-founder Jack Dorsey as its permanent CEO.  For the last four months, Dorsey was operating with the interim stamp of CEO, until now. Along with the announcement, there was also an SEC filing and a series […]

Pinterest CEO Says That Their Ads Are More Effective

When you look at the variety of social networks, each of them definitely has their own style and flair.  Pinterest is one of those social networks that have just the right level of flair that makes them quite different from the others.  They aren’t so much a social network for people who want to share […]

Google My Business Portal Gets A Facelift & Design Update

Recently, Google announced in the Google Business forums that there is a new design update for the Google My Business portal.  The new update includes new navigation that makes it easier to access the primary features, as well as making it more straightforward when accessing multiple locations when using Google My Business Locations. There are new tabs and […]

Additional Ranking Boost For Using App Indexing API Added By Google

An announcement was made on September 30th by Mariya Moeva, A Google Webmaster Trends Analyst, during SMX East that not only will there be an app ranking boost (which Google announced n February 26, 2015), but an additional ranking boost for those apps that utilize the new App Indexing API. According to Mariya, when an app utilizes the new API, […]

The CEO Of Yahoo Says ““It’s A Mistake To Install Ad Blockers”

During Monday’s IAB MIXX conference in NYC, Yahoo’s CEO, Marissa Mayer took center stage, telling the audience that she believes that installing ad blockers is a mistake. Mayer weighted in on a big topic in the marketing industry: “I personally think it’s a mistake to install ad blockers,” Mayer said. She says Yahoo has ads that […]

Google Search Console Changes URL Removal Language To “Temporarily Hide”

Whether or not you consider change to be good or bad, it’s going to happen regardless of if you want it to or not.  Google has quietly changed the language and action butons in the Google Search Console, where you are able to remove content from the Google index. In the “Remove URLs” tool in the Google […]

Google News “First Click Free” Gets Less Free To Appease Publishers

Google has announced that they “First Click Free” program is being changed based on publisher feedback  In case you’re unfamiliar, the First Click Free program lets publishers who provide content behind a paywall the ability to allow Google, as well as some users, the ability to see that content for free.  This is based on the number […]

Facebook Says They Have 2.5 Million Advertisers And Is Up A Half A Million In Six Months

Back in June of 2013, Facebook announced announced that they had reached 1 millions advertisers.  Fast forward to February of 2015, the social network announced that they had 2 million advertisers.  Now, as of September 27th, Facebook says that they now have 2.5 million. By looking at the advertiser growth between June of 2013, February of 2015, and now, it’s […]

Google Announces Customer Match: Upload Email Lists For Search, Gmail, YouTube Ad Targeting

There is something on the horizon for AdWords that is both quite anticipated and in-demand by its users.  Google is on the cusp of rolling out the ability to upload and target audiences build from advertisers email lists. Customer Match is a feature that will allow advertisers bid and create ads tailored to customers segments […]

comScore Believes that Google Desktop May Have Peaked Last Year

Last Friday, comScore released their monthly report on US desktop search market share.  According to the report, Google controlled 63.8 percent of all PC search volume in August, while Microsoft’s Bing had 20.6 percent, and Yahoo had only 12.7 percent. Bing had increased fraction of a percent at Google’s expense, while Yahoo didn’t see any changes for […]