Video marketing is becoming more and more obvious as the last several years that video marketing is becoming a digital marketing necessity. Watching video is what people just love to do, and by providing them, you can end up selling more products or services. There was a study by Cisco done last year where they […]
At one point, Bobby Lyons and SEO expert, Gregory Gromov, once referred to the Google algorithm updates and tests as “Google storms.” According to Gregory, a solid SEO program provides the ballast to weather the storm, but if a storm hits and flips you over, you know it’s time to right the ship. A Google algorithm update […]
Last week, Google announced that they had conducted a study recently to research the folks behind the fake listings on Google Maps. According to the study the “geographic proximity is the coin of the emerging localized-search realm.” Some of the things that Joy Hawkins saw in the study that were helpful to know is as follows: Most of the listings […]
Google is rolling out “tappable shortcuts” in the US, which began on March 21, and it is now possible to find information on the weather, sports, entertainment and food via a quick tap on the home screen of its search app or mobile site. With these shortcuts, the need to search will be eliminated, and will […]
One of the prominent parts of organic search results is Google’s Knowledge Graph. Many searchers these days are pretty used to seeing the panel that appears on the right side of the search results page that provides information about entities, like people, places and brand. There are lists of people and companies who strive to […]
In today’s complex and ever changing environment, it’s no small feat to be a successful B2B digital marketer. This last year saw Google changing the SERP game by shifting visibility to paid advertising, while also changing the core organic algorithm to natively include Panda and RankBrain. It’s pretty easy to see that search engine marketing […]
We all have resolutions that we try making at the start of each new year. It doesn’t hurt to do that for your business as well. Back in 2014, Julie Joyce had written up 14 link resolutions for us. But now, for 2017, she’s given us 17 more! If you’re doing some of these already, that’s awesome! But if […]
I’m sure there’s a lot of clients that you’ve had that has said that their traffic is going down, with all the charts and data to prove it. This is what happened to one of Dianna Huff’s clients. The reason behind the downward trend was easy for her to diagnose – they created a Filtered View in […]
This has been a big year in search. The most popular searches made in 2016 on Google was Pokémon Go, which was followed by iPhone 7 and Donald Trump. The top search term hit its peak in July when Pokémon Go first came out. Due to Princes’s death on April 21, he was pushed into the top five […]
In any industry, there’s always going to be that part of the job that seems to drag on, and feels incredibly boring. In the industry of technical SEO, one of the most boring topics out there is robots.txt. For the most part, there isn’t any interesting problem that would need solving in the file, and […]