Most everybody has probably heard of the General Data Protection Regulation (GDPR) that has been sweeping across Europe, which is a data privacy legislation that went into effect end of May.  Even though it originates in Europe, it effects US companies because it governs all European Union (EU) members, no matter where their data is collected. Data […]

Customer Platforms (CDPs), which is a place where all customer-related data is centralized, is a booming category. Bridg, a Santa Monica-based firm, announced a CDP optimized for use by brick-and-mortar retailers.  The company says that it is the first of its kind.  The CDP is expected to be released this fall, along with a customer relationship management […]

Google made an announcement last week about a variety of new AI offerings, and one of the most notable ones was the alpha release of the new Contact Center AI. Contact Center AI, which is based on the Dialogflow development suite for conversational agents, which was launched last fall, offers a voice bot Virtual Agent who answers a […]

The Interactive Advertising Bureau, or IAB for short, has moved quickly to catch up with blockchain. A week ago, its Blockchain Working Group had announced a pilot program that would analyze the results of blockchain-based projects by its 150+ member organizations.  Included in this effort is a white paper that pinpoints the most promising ad-related aspects of […]

Due to all the new requirements in regards to user content in light of the the General Data Privacy Regulation (GDPR) and the new California privacy law, it wouldn’t be surprising to think that the recently emerged consent management platforms would have landed in every sizable company’s toolbox. But according to a new report on the adoption of privacy technologies from […]

It seems that Twitter is following through on its commitment to improve the health of its platform.  On July 24, the company announced all new requests to access Twitter’s API platform will be required to apply for a developer account.  Not just that, the default number of apps registered to a singling account is being restricted to […]

When it comes to mobile marketing, should marketers employ platforms specifically designed for those devices or utilize mobile capabilities within larger, multichannel marketing clouds. The first Magic Quadrant report on mobile marketing platforms by Gartner points out the depth of mobile capabilities in mobile-only offerings.  Not only that, it notes the flexibility for a marketer […]

Clinch, which provides a platform for generating data-driven variations of interactive media, announced this week it has added functionality that lets advertisers dynamically create a variety of video/carousel ads for Instagram Stories.  According to the company, this is the first tool of its kind. The New York City-headquartered company offers marketers tools for developing dynamic […]

Advertisers have been given more creative tools for building Facebook ads right from their phones via the Ads Manager ads. From a mobile device, brands can now include text overlays, stickers, logos or color filters when creating ads.  There is even an image cropper and a text policy checker that alerts the advertiser if the […]

It seems that consumers are still confused about how their privacy is being handled.  According to new research released Tuesday by digital advertising platform Choozle, they want companies to do more to protect them. In the report, a full 89 percent of consumers who were polled wants companies to take additional steps to protect their data. […]