Are you one of those people who are still using an older version of AdWords Editor? Are you trying to hold out on using the latest version in hopes for something better? If you’re somebody who’s still using version 10 of the program, then it looks like you’ll be forced to upgrade to version 11 […]
So, you’re in the online marketing business, and you’re going to be launching a PPC campaign. As far as you can tell, everything is good to go, everything on your end is done and running smoothly. You’ve finally published your campaigns and now you are just waiting to see what happens. But what happens? Nothing. […]
Doing enterprise SEM campaigns can be pretty awesome. You have a large budget to utilize, and a lot of customers to satisfy. It can be quite exciting. But despite the fun that can come from doing such large campaigns, there can be some challenges too. SEM campaigns can become more difficult to deal with as […]
Auction Insights, the Bing Ads tool which lets advertisers compare performance to other advertisers on the platform, and first launched in the U.S. back in November, is now available in all markets. You can find Auction Insights in the web interface from the Campaigns page under the Details drop-down menu. You’ll be able to get reports at […]
It was forecasted by Marin Software last year that mobile would “account for 50% of Google paid search clicks” by the end of 2015. With about 12 months to go, a surprising few advertisers have mobile paid search programs that are actually flourishing. The big question is, “why are advertisers doing as well as they could be?” Most of […]
After three days, we have finally been able to reach the climax of the Search Engine Land AdWords Scripts series by Ginny Marvin! We find that the third and final AdWord Script series with and advanced level post that provides some times for more advanced users. Here are the links to the first to parts if […]
When you’re working in the SEO field, out of all the different things to do, there are those who feel PPC in overall online marketing strategy is easily discountable. This is because with other forms of online marketing, if they succeed, a number of things will happen: Improved search engine optimization Content increase backlinks Usability […]
Now that we are fresh from Christmas day of 2014, we realize that advertisers and searches are having a bit of a burn out when it comes to ads. Some would call it suffering from ad fatigue. One of the reasons why everybody seems so burnt out all boils down to the state in which […]
Google has officially released a fully-redesigned version of AdWords Editor yesterday (December 10th) that now supports several of the bulk editing features that have been added recently added to the web interface. The update also introduces new functionality to the desktop tool as well. The news was announced during a livestream, which was hosted by AdWords […]
Bing Ads released its Campaign Planner tool back in September, which includes vertical and product trend data, keyword research and competitive insights. Now, this week, Bing Ads released the first update to the tool. If you’re still unfamiliar tot he tool, you can check it out by finding it under the Tools menu in Bing Ads. If you […]