Yelp is introducing new paid-promotion tools for business owners to give them more control over how they appear to users. These tools also count as non-advertising, revenue-generating products for the company. The intent of these products is mainly to help business owners, but they also bring more value and utility to consumers too. This news […]
With the latest plugin update from Yoast, webmasters are able to include an image, avatar or logo in its structured data graph. It even adds a new filter that can be used to disable link indexation. Yoast also announced that it will be pulling support for versions of WordPress below 5.2 once 5.3 is released. Aside […]
It may be hard to believe, but SEO and PPC aren’t on the on the opposite ends of the spectrum. There are several different ways the two can work together for benefits all around, especially when it comes to optimizing your Google Ads. In this episode of Whiteboard Friday, Dana DiTomaso explains how you can […]
On April 25, Google tweeted that it may have selected canonical URLs for some pages and that bread crumb trails on mobile could show the unrelated URLs. In some rare instances, Google said that this could even prevent proper indexing. The purpose of breadcrumbs is to show the position of a page in the hierarchy […]
Superpod, another “answer engine” has been acquired by Google, predominately for the team, for about $60 million, according to published reports. Superpod matched both audience questions and expert answers across a broad range of topics. A statement acknowledging the acquisition on the Superpod site said, “We are sad to announce that we will be closing Superpod today as part […]
A new RankRanger report released has been released, and according the data found in it, a good ranking in YouTube search doesn’t mean that that same video will rank just as well in the video carousel in Google search, and vice versa. In this study, it shows that the algorithm for YouTube search rankings is quite different […]
Anybody who has children knows that they will probably do online searches differently than adults. There are some insights that can be gained from how they use Google that can help deepen our understanding of searchers in general. There are so many things to dig into, including the comfort levels with specific search strategies and […]
The first experience that your searcher has with your brand happens on Google’s SERPs, not your website. Being able to influence their organic first impression can go quite far towards improving both customer perception of your brand conversion rates. In this episode of Whiteboard Friday, Rand takes us through the inherent challenges of reputation management […]
On July 17, Google announced a change to the referrer URL sent by Google Image search. The referrer URL is the way web analytics software tracks the source of a click to your website originates from. Before the change, it was hard for webmaster and marketers to understand and segment out Google Image search referrers over other […]
According to 3Cinteractive, 64 percent of brands are reporting an increase in loyalty program membership over the last year. Lately, programs have be become more sophisticated, moving beyond the traditional spend-and-get model. They’ve evolved into omnichannel and multichannel programs that recognize customers for each interaction they have with a brand. Smart marketers are capturing and leveraging loyalty data to understand their customers […]