As social networks continue to throttle the organic reach of business accounts, many business owners have either sunk in despair or wasted time shaking their fists or complaining. In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Mark Traphagen explains why he thinks we can’t blame the social networks for […]
With the Mark Zuckerberg, the CEO of Facebook, headed to Washington, D.C. to testify before Congress about Cambridge Analytica exploiting user data, the social media website is making it easy for users to see if their information was shared with the analytics firm. The feature can be found in the company’s help center, and by doing a search […]
More and more social networks are tweaking their algorithms in order to favor content that remains on their site, rather than send users to an outside source. This can be a problem for people trying to drive traffic and visitors to external pages. But in reality, what’s an SEO or content marketer to do? Do […]
You’re doing your best to keep those resolutions. You’re doing what you can to stay at the gym, while keeping up with that diet. Yup, it’s January, the start of 2018. With everything starting off fresh, new, and full determination, what does 2018 have in store? Just like last year, I’m sure that 2018 will […]
As of January 1, Germany began to enforce its anti-hate speech and illegal content law (“NetzDG”), which was originally passed in mid-2017. This law targets publishers and social media sites, such as Facebook, Twitter, Reddit and YouTube, that have more than 2 million members or users. The law, translated as the Network Enforcement Act requires “obviously illegal” material to be […]
Reddit is now making it easier for brands to manage their presence on the platform. The company made a deal with Sprinklr, the social marketing platform, to make it easier for brands to use Sprinklr to publish comments to Reddit’s topic-based forums, or “subreddits,” as well as to manage the private messages received from Reddit […]
Snapchat is putting up divide between content from people’s friends and content from everyone else, even organic Stories from brands and other media, in a major redesign of the mobile app unveiled on Wednesday that will roll out over a number of weeks. The redesigned Snapchat removes the Stories tab and divvies it up between a friends-only […]
Facebook is focusing on greasing the car-buy process. On November 16, Facebook tuned up two ad products for auto brands looking to get people to come in for a test drive and drive off the lot in a new car. Auto advertisers can now use Facebook’s dynamic ads to turn the social network into a […]
Instagram might be all about the visuals, but you need a compelling caption to get more likes and comments. Learn how to write great copy for social media here: https://hubs.ly/H092sMy0
Are you stuck in a marketing rut? If you feel that relying on your existing newsletter, social followers or email outreach will do you justice, the fact is, it won’t. Boosting your signal with paid social both introduces your brand to both new audiences and improves your launch’s traffic and results. In this episode of […]