In 2015, US mobile ad revenue was approximately 35 percent total digital revenue.  That equates to $20.8 billion.  Although that is a nice chunk of money that ad revenue is pulling in, it seems that revenue from in-app purchases is completely over taking in-app ads, according to AppsFlyer State of In-App Spending. The study done by AppsFlyer looked […]

During Apple’s WWDC this week, the company announced a “beautiful redesign” of Apple Maps and opened it up to third-party developers.  During the same time last year during WWDC, Tim Cook, Apple’s CEO, said that Apple Maps were being used 3.5 times more than “the next leading mapping app”  (I think we all know they were referring to […]

One of the many announcements that was made during Apple’s developer conference on June 13, there was the anticipated news that Siri would be opened up to third-party developers.  Through a new API, developers would be able to enable their apps to work with Siri:   For the first time, developers can build on the intelligence Siri […]

On the 13th of June, Apple has announced that their digital assistant, Siri, will be coming to the Mac.  For the Mac OS, this means a huge change when it comes to search, as users will have easy access to search from the macOS operating system, and it looks like Google isn’t part of that […]

According to a report in the Verge, It looks like Apple has decided to get into the paid-search business.  During net weeks WWDC, the company is going to unveil paid search ads for the App Store, as well as introduce a new app-subscription revenue sharing model. Regarding the App Store SEM, the possibility of it was first raised […]

If you’ve been keeping up with tech news, you’ll have undoubtedly heard about the success of Amazon’s Echo, as well as the introduction of Google’s Home.  According to a report by The Information, Apple is preparing a stand-alone virtual assistant device, which will be powered by Siri.  In the report, it was stated that Apple will open […]

It’s been about a year since the release of the Apple Watch, and it’s generally believed that the device is considered a failure.  But is it, really?  According to sales estimates, it’s possible that the opposite is true. There are some financial analyst estimates that says that the Apple Watch could have sold as much […]

It looks like Apple wants to do what Google is doing, as they are reportedly building a paid-search-style ad product for there App Store.  In a report by Bloomberg, Apple “has constructed a secret team to explore changes to t he App Store, including a new strategy for charging developers to have their apps more prominently […]

With the newest iOS update to Google Maps, a few new features has been added to the app, such as the previously reported dedicated ride services tab.  Something else that’s been integrated is the recent Google Map lookups and saved places into Apple’s Spotlight Search. If  you do a search in the Google Maps app and save/star […]

Something new has arrived at DuckDuckGo!  The privacy search engine has launched a new Directions! feature that offers location results with the option to choose directions through a number of map services including Apple, Bing, Here, OpenStreetMap and Google Maps. In the announcement, whatever map provider is selected during the first use will become the default provider […]