Although the virtual reality industry has had billions of dollars put into it, it still isn’t mainstream. But this may not be the case with Augmented reality (AR). Over the last several years, AR features have appeared in a number of different brands and retail apps, including L’Oreal, Wayfair, Crate & Barrel, Gucci, Ikea, Lowes, […]

The mobile interactive display ad format, called Swirl, began testing last year, and is now available globally to Display & Video 360 customers. When viewing a Swirl ad, users are able to rotate, zoom and expand 3D elements. In the annoucement, Google said that the brand that have been testing Swirl ads includes Purina Nissan Adidas […]

Google is going to update its policies regarding prohibiting spyware and surveillance tech products in Google Ads campaigns, including Shopping.  On August 11, Google’s “Products that enable dishonest behavior” policy will be updated. The current policy already covers products and services meant to mislead people, including fake documents, student essays and invalid click products, and […]

Until now, the Google Ads app hasn’t supported manager accounts, which was pretty strange. Until recently, when you sign into the app, you’ll see any manager accounts at the top level. Support for manager accounts was added to the Microsoft Ads mobile app a few updates ago. The increasingly present optimization score can now be seen on […]

In a recent announcement by Microsoft, the Digital Marketing Center is moving past the pilot stage. Digital Marketing Center is designed to help both small and medium sized businesses manage digital campaign across different networks from a single interface. The platform allows small businesses to manage organic social media and paid search and social campaigns […]

A number of upstart search engines have made the attempt over the years to take on Google, but failed. Not including the recent crop of privacy search players led by DuckDuckGo, the time has possibly come to see a new challenger enter the ring. Sridhar Ramaswamy, who used to run Google’s massive ad business has decided […]

According to YouTube, the number of advertisers using TrueView for action has increased over 260% last year. The company is now bringing product selection to these ads. E-commerce advertisers can show products in their TrueView for action ads in this brand new test. When the users click on the expansion arrow in a TrueView for […]

Have you ever seen ads or titles that say that “You won’t believe what happens!” or “Click here to find out?” If you have, you’re going to have to drop those titles like hot potato. Beginning in July, Google is introducing a Clickbait Ads policy as part of the Misrepresentation policy for advertisers. “This policy covers advertisement […]

Standard Shopping an standard campaigns give merchants various degrees of control and flexibility when advertising on Google’s platform. Advertisers need to know about the limited insights inherent to Smart Shopping campaigns, and even what the metric provided convey. During the Google Shopping session of Live with Search Engine Land, Mike Ryan, product management lead at […]

The new organic Shopping listings on Google brought more competition into its Shopping search results. Merchants, in order to get a visibility advantage, can opt to advertise their products on the platform. The owner of ZATO Marketing, Kirk Williams, and Mike Ryan, product management lead at Smarter Ecommerce, shared some bidding strategies for new Google […]