Snapchat’s company, Snap Inc, has reported a 44% year over year increase in revenue for the fourth quarter of 2019. The company has reached $561 million. Regarding daily active users (DAUs), Snapchat has reached 218 million, which is up from 210 million in the previous quarter. Potentially do to the likes of rivals like Instagram […]

On January 29, GoDaddy announced that it acquired Over, a mobile app designed for SMBs and entrepreneurs that lets them quickly create content for social media platforms, email and websites. According to a company spokesperson, the capabilities provided by this app will be integrated into GoDaddy’s Website + Marketing platform in the future. Even though the […]

According to a report from research firm eMarketer, LinkedIn is growing faster than expected. The number of monthly US adult users in 2019 increased by 8.8% year over year, which is up from eMarketer’s previous estimate of just over 7%. These numbers are from an updated membership data from parent-company Microsoft and other sources. Although there was a […]

Brands and users alike are being given more control over their social narratives on Twitter with the ability to hide Tweet replies.. This feature began rolling out globally on November 22 (check out the blog post here) after months of testing in select countries, which includes Canada and the US. “Currently, repliers can shift the […]

Crystal King is a Principal Inbound Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig Green Mountain, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass […]

As early as this week, Instagram is planning to begin testing the removal of “Like” counts for US users. CEO Adam Mosseri announced this news at WIRED25 in San Francisco last week. The possibility that Instagram could possibly take away “Likes” could disrupt the influencer community, as the social proof metric goes private. Without being […]

A new Instant Review tool is being tested by YouTube in Google Ads that allows advertisers to reserve ad space on a 120 day-rolling window via an automated process with no minimum spend. The tool is being tested across a multitude of industries, which includes media and entertainment, consumer goods, politics, and food and beverage. […]

The best social media platform to generate sales How to develop engagement and transition to relationships with trust How to attract the right type of followers / audience Using chatbots to transform audience experience How to move your audience from social media to a product or service The type of content that converts Tools to […]

In an announcement made on Monday, Twitter let it be known that it has acquired Fabula AI, a machine learning research company based in London. The Fabula AI team will work alongside Sandeep Pandey as part of Twitter’s research group, which focuses on natural language processing, reinforcement learning, machine learning ethics, recommendations systems and graph deep […]

It seems that no matter how big a brand actually is, they are still relying on likes and comments to see whether or not their content is actually resonating with their audience, but the fact of the matter is, there is a lot of other metrics that are available on Instagram today if you have […]