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Category: Social Media Marketing

Pinterest Shopping Ads Gain Momentum As Company Revenues Top $1 Billion In 2019

On January 7, Pinterest reported revenues have reached $400 million for Q4 of 2019. This is a growth of 46% year over year, which exceeded analysts’ forecast of $371.2 million. The company’s annual revenue surpassed $1 billion, reaching $1.14, which is an increase of 51% over 2018. Global monthly active users (MAUs) grew 26% year over […]

TikTok 101: A Primer For Brands

There’s a good chance that you’ve heard of TikTok. There’s also a good chance that you’ve stumbled upon a TikTok clips of people dancing or lip-syncing to various clips. On top of that, you don’t even have to have installed the app to see them. For teens, it’s a place for pure entertainment, but for […]

GoDaddy Buys Content Creation App Over, Plans To Integrate Features Into Its Product Suite

On January 29, GoDaddy announced that it acquired Over, a mobile app designed for SMBs and entrepreneurs that lets them quickly create content for social media platforms, email and websites. According to a company spokesperson, the capabilities provided by this app will be integrated into GoDaddy’s Website + Marketing platform in the future. Even though the […]

Pinterest Debuts AR Feature That Lets Users Try On Lipstick Before Buying

Pinterest has launched a new augmented reality (AR) feature called “Try On”, which allows users to virtually try on various lipstick shades suited to their complexion. This feature is powered by Pinterest’s proprietary visual search technology called Lens. To use the feature, search “lipstick” or “lipstick shades” on Pinterest and select the “Try On” option. […]

LinkedIn User Rate To Grow Faster Than Expected Through 2023

According to a report from research firm eMarketer, LinkedIn is growing faster than expected. The number of monthly US adult users in 2019 increased by 8.8% year over year, which is up from eMarketer’s previous estimate of just over 7%. These numbers are from an updated membership data from parent-company Microsoft and other sources. Although there was a […]

Facebook Will Let Users Hide Ads Targeted Via Custom Audience Lists

A new feature was quietly announced by Facebook that is coming out later this month which will let users control whether or not an advertiser can show ads to them using a Custom Audience list. “People have always been able to hide all ads from a specific advertiser in their Ad Preferences or directly in […]

Twitter Launches Promoted Trend Spotlight – A New Takeover Ad Unit In The Expore Tab

On January 7, Twitter announced the launch of a new takeover ad unit called the Promoted Trend Spotlight. First started testing in 2018, the format allows advertisers to take up “premium real estate” in the top section of Twitter’s Explore Tab. Just like Twitter’s Promoted Trend ads, the Promoted Trend Spotlight supports 6-second videos and gifs […]

Facebook Rolls Out Updates To Its App Dashboard, Giving Developers More Control Over App Permissions

On Tuesday, Facebook announced new tools in the App Dashboard to help streamline the app review process for developers. The updates will enable app developers to only request the necessary permissions for apps. These tools will even help Facebook better understand how developers are using and accessing the platform. With these updates, developers can request access […]

Social Media Marketing: How to Future-Proof Your Strategy

Join HubSpot’s Social Media Manager, Chelsea Hunersen, to learn how social media marketing is changing and how to stay ahead of the curve!

Reddit Reports 30% Increase In Monthly Active Users, Eclipsing Twitter And Pinterest

Reddit reported 330 million monthly active users (MAU) on its platform last year, but this year, the company’s 2019 trend roundup reveals that number has grown by 30%. That means that 100 million more monthly users have been added since 2018. With this kind of growth, Reddit now has more monthly users thatn Twitter (321 million) […]