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Category: Yahoo

Yahoo 2016 Year In Review: ‘2016 Election’ Is The Top Search Term & ‘Election Day’ No. 1 News Story

Yahoo has given us their top ten most popular search terms for the year.  Not only that, Yahoo released their top news stories, as well as a number of other ‘most popular’ top ten lists for the site in 2016. Yahoo sad that the most searched term for 2016 was “2016 Election” with president elect “Donald […]

Verizon Has Purchased Yahoo For Almost $5 Billion, And Is Now In The Search Business

I didn’t think this day would finally come – Verizon is buying Yahoo for roughly $4.8 billion.  Included in the deal is most of Yahoo’s assets, although not the Alibaba shares or Yahoo Japan and several other assets. Back in 2015, Verizon had picked up AOL for over $4 billion, and will now have to merge […]

Hulu Joins This List Of Major Platforms That Ignore Do Not Track Requests

It was in the earlier part of the week when Hulu updated their privacy policy, which now states that the digital video service is ignoring Do Not Track requests sent by people’s browsers that, if enabled to do so, ask that their browsing behavior not be tracked by a company, typically when not on that company’s […]

Although Yahoo Revenue Is Up In Q2, Their Earnings Per Share Miss Expectations

It’s been reported by Yahoo  some hit and miss earnings today for Q2 of 2016. According to the company, they earned around $1.31 billion, which is up from $1.24 billion last year, which is also ahead of the expected $1.08 billion.  The earnings per share came in at nine cents, which was below the expected 10 cents […]

Yahoo Is Testing New Top Search Bar, Google Testing Gray Background On Homepage

Rubén Gómez of All Google Testing managed to capture Google testing a gray background color for their homepage.  Not only  has he found this, but Rubén saw Yahoo testing a new top search bar as well. Regarding the Google homepage test, according to Rubén, comes from a Material design look, which was covered a few weeks ago.  He was able […]

Yahoo Gemini Launches Retargeting For Search And Native Ads In US

Yahoo has, after a number of months of testing with over 100 advertisers, launched custom audience targeting for search and native image and video ads on Yahoo Gemini in the US. Custom audience targeting was first announced by Yahoo in September, and was in its testing period since January.  With this custom audience targeting, advertisers are able to […]

Yahoo CEO Marissa Mayer Will Receive Nearly $55 Million If Terminated

With great fanfare, Yahoo CEO Marissa Mayer was hired in July 2012.  At the time, there was a great number of people who thought that Mayer face a “daunting challenge” in trying to get Yahoo on the right path. Of course, since she became CEO, Mayer has faced both successes and failures, and we couldn’t […]

HERE’s Owner Wants To Compete Aggressively With Google Maps By Seeking Investment From Microsoft & Amazon

The Wall Street Journal reported that Microsoft and Amazon are in talks to possibly take a minority stake in HERE Maps, who is owned by Audi, BMW and Daimler, earlier this week.  There was a question of how aggressively HERE would be competing in the market ever since it was sold to the German consortium for just […]

Yahoo To Close BOSS (Build Your Own Search Service) Next Month

This is a sad day for those users who enjoyed using Yahoo BOSS, the build-your-own search service, as Yahoo is set to officially close it down on March 31, 2016.  The services first launched back on July 10, 2008. BOOS allowed developers and non-developers alike the ability to build a simple search service through their search […]

Yahoo Redesigns Home Page & App To Deliver Consistent Experience With More Relevant News

On January 28, Yahoo announced that they were rolling out a new home page today in the US, as well as a refresh to their app.  Yahoo says that the updates will offer a more consistent experience, which will make content easier to find and consume. “You no longer need to open individual articles in multiple browser […]