Imagine this – your company has agreed to spend some resources on PPC, but rather than hiring a PPC professional or agency, they want you or somebody else in house to take on the roll of managing PPC. Does this sound familiar to you? I’m sure it’s happened to a lot of you. It doesn’t even matter that you already have enough work on your plate and have no clue about PPC. What would you do in this situation?
This situation is not an uncommon one for a number of businesses, and it can put the burden on the person who was tasked with PPC to at least learn the basics of the discipline and put the wheels in motion for a PPC “test.”
There’s a problem here though. With this scenario, when PPC doesn’t show the results that they’re supposed to, the channel is typically to blame, not the lack of experience of the person tasked with it (After all, you never really knew that much about PPC in the first place!).
Even if those who are tasked with PPC and have no knowledge of it, they need to get up to speed on the ins and outs of it. Pauline Jakober has written out some ways that anybody can start preparing for pay-per-click. Check it out by following the link below!