rand_fishkinKeywords are an important factor in any SEO campaign.  I’d say they’re completely essential for them to work at all, we all know that.  But finding the value of your keywords is a bit more difficult than finding the keywords that fit the campaign themselves.    In order to get a sense for the potential value of those keywords in a niche market, there’s more to look at than merely the number of searches those keywords get a month.

In this episode of Whiteboard Friday, Rand Fishkin will explain what other factors we should look at, and how we can use other data to prioritize some keyword groups over others.