If you want clicks coming to your website, you want to utilize the ad copy! You don’t just write good content, you have to create copy that will really draw in your audience and make them want to click.
Ad copy is a crucial part of stimulating your audience to take the next step. Designing it as persuasively as possible will end up attracting the reader. The more interested they are, the more likely they’ll do business with your brand.
In the following video, HubSpot will show you how you can write ad copy that is optimized for Google.