Study: Your Anonymous Web Browsing Isn’t As Anonymous As You Think

There is a new worry that many privacy advocates, as well as marketers who are concerned about ensuring user privacy, will have to concern themselves with.

It’s quite possible that somebody could determine a user’s real identity, up to 70 percent of the time, simply from an anonymous browsing history.

This is the key finding in a paper that was released recently from Princeton and Standford researchers. The paper, “De-anonymizing Web Browsing Data with Social Networks,” is scheduled for presentation in April at the World Wide Web Conference in Perth, Australia.

According to a statement in one of the papers made by Arvind Narayanan, an assistant professor of computer science, the new research

“shows that anyone with access to browsing histories — a great number of companies and organizations — can identify many users by analyzing public information from social media accounts.”

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][Read the full article on MarTech Today.]

Source – Barry Levine[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]