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Did you know that keyword search volume is one of the most used metrics for keyword research, all while it is misunderstood at the same time.

According to WordStream:

“[K]eyword search volume refers to the volume (or number) of searches for a particular keyword in a given timeframe. Keyword search volume is typically averaged over a set timeframe to provide marketers with a general idea of a search term’s competitiveness and overall volume.”

Search volume is important because search engines are one of the biggest ways that a website can attract new visitors and traffic.

Knowing the search volumes of keywords you want to target can help:

  • prioritize the content topics
  • see the search trend of the keyword
  • estimate the traffic potential

Mark Traphagen wrote a guide for Search Engine Journal that will hopefully clear up some misconceptions about search volume, and provide ways to use it the right way. His column will also detail a number of use cases for SEO.

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