Local Service Ads (LSAs) are a type of online advertising specifically designed to help local businesses reach potential customers in their local area.
Here are some reasons why you might want to run LSAs:
- Increase Local Visibility: LSAs appear at the top of Google search results, making it more likely that your business will be noticed by people in your local area who are looking for your services.
- Build Trust: LSAs come with a Google Guarantee badge, which assures potential customers that your business is trustworthy and reliable. This can help build trust and credibility with your audience.
- Targeted Advertising: LSAs are highly targeted, which allows you to make sure that your ads are shown only to those people in your local area who are searching for the services you offer. This can help you reach the right audience and increase the chances of conversion.
- Cost-Effective: LSAs use a pay-per-lead model, which means you only pay when a potential customer contacts you directly through the ad. This can be a cost-effective way to advertise your business and generate leads.
In this video, John Lincoln, a digital marketing expert, will walk you through the benefits of local search ads, who should run them, and the process to get started.