Attention small and medium-sized businesses (SMBs)! LinkedIn is officially launching Premium Company Pages, a new offering designed to help you maximize your presence on the platform and connect with more potential customers.
LinkedIn has been working on Premium Company Pages for a while now, with the goal of giving businesses more tools to turn their company profile into a lead generation machine. Now, the wait is over, and they’re rolling out a suite of features that will help you stand out from the crowd.
Premium Company Pages subscribers will have access to a treasure trove of new features to enhance their brand presentation and engagement. Imagine being able to customize your call-to-action (CTA) button to drive visitors exactly where you want them to go, or automatically send invites to people who interact with your content. Gain valuable insights into who’s visiting your page, showcase glowing testimonials from satisfied clients, and leverage AI-powered writing assistance to craft compelling posts that resonate with your target audience.
But that’s not all! LinkedIn is also developing even more features for Premium Company Pages. Soon, you’ll be able to showcase rich media content and reviews directly on your profile in a dedicated “Services Showcase” section. Plus, a new “Request Services” button will streamline lead generation by connecting potential customers directly with your business page.
The benefits extend beyond your company profile too. Premium Business subscribers (which includes Premium Company Pages) will get notified more often when someone searches for quotes related to your services, and their profiles will be displayed more prominently across the platform.
And of course, it wouldn’t be a LinkedIn update without some cutting-edge AI integration. Premium Business subscribers can leverage AI to streamline their outreach efforts. Generate draft messages to potential clients, personalize connection requests, and craft targeted InMails with the help of AI tools. This can save you a ton of time and help you connect with the right people faster.
The cost? LinkedIn’s Premium Business subscription starts at $99 per month, with a discount for annual plans. While it’s an investment, the potential return on lead generation and brand awareness could be significant, especially if LinkedIn is already a strong source of business for you.
LinkedIn says that Premium Company Pages are rolling out now and should be available worldwide by the end of July. So, if you’re ready to take your B2B presence on LinkedIn to the next level, be sure to check out the new Premium Company Pages offering.
You can learn more about LinkedIn Premium Company Pages here.