Do your marketing messages get lost in the noise? Are you struggling to grab attention and convert leads into customers? The right words can make a huge difference in the impact and effectiveness of your copy.
Whether you’re writing website content, sales emails, social media posts, or advertising campaigns – using power words is a copywriting trick to instantly make your messaging more compelling. Power words tap into powerful emotional motivators and psychological triggers that persuade people to take action.
The team at Jansen Communications understands the art and science behind crafting messages that sell. They’ve compiled a master list of 89 power words categorized into seven key areas:
- Cost
- Superlatives
- Size
- Adjectives
- Verbs / adverbs
- FOMO
- Trust
Check out the complete infographic of 89 power words you can use to magnetize readers, create an emotional impact, and supercharge your marketing results.
