This may or may not be shocking, but 90% of searchers haven’t made up their mind when it comes to what brand they want to go with before they even start their search?
Because of this, online advertising has become a huge pot of competition between a seemingly countless number of businesses and brands, and this ever-increasing competition is just one challenge that brands face when they do online advertising.
Despite this fact though, that doesn’t deter many businesses from doing marketing, so you might think about what are some other challenges that advertisers face and how can you overcome them?
Rebecca Riserbato wrote a post on HubSpot reviews the advertising challenges that many experts have to deal with regarding what brands could face in 2022. She also discusses how to overcome them as well, including:
- Reaching the right targeted audience.
- Allocating enough budget.
- Relying on one marketing channel.
- Downplaying the power of emotions.