Any account-based marketing (ABM) strategy recognizes that B2B purchases that are made are usually made by a group of individuals from within the company. ABM tools can automate a number of the data and workflow processes that enable this approach.
There is a 60-page guide from MarTech Today that brings together all of the things that you need to know about account-based marketing tools, as well as implementing this software into your business. The subjects covered in the guide includes the following:
- Critical elements for ABM success.
- Who the leading players are in ABM.
- What you should look for in an ABM solution.
- What trends are driving the adoption of ABM software.
Also included in the report are profiles of 22 account-based management vendors, capabilities comparisons and recommended steps for evaluating and purchasing. Visit Digital Marketing Depot to get your copy.