When it comes to getting into the heads of retail customers and influencing them at the right moment during their buying journey, it isn’t an easy task. But because technology is becoming more and more sophisticated, there are those retail marketers who have tapped into data on consumer preferences, timing and other factors to gain […]
According to a report by Kantar Worldpanel ComTech, Android’s US market share is up 2.8 percent (which uses smartphone sales from March, April and May of this year). Android has ended up with ownership of 64.9 percent of the market. The reasoning behind the jump in Android popularity is due to the sales of Samsung’s Galaxy S6, […]
These days, we’ve been hearing a lot about mobile, and how we should be focusing on the mobile experience, just as much as the desktop experience. Fortunately, some businesses have gotten into the mobile game, and it’s made their consumers happy. One of the new terms that has been floating around the industry, as well […]
There is a brand new feature upgrade to grace Yahoo’s Android launcher and smart assistant Aviate, and it is called “Smart Stream.” The purpose of this new upgrade is to be a personally relevant and context-aware content feeder that gives you personalized content throughout the day. Now Aviate assembles relevant information front and center so you can […]
According to a report from Monetate, it looks like both conversion rates and add-to-cart rates have been falling over the past year, with the exception of a fourth quarter holiday bump. In the report, which analyzes a random sample of more than 7 billion online shopping experiences using “same store” data across each calendar quarter, […]
It’s been over a month since Google released their mobile friendly update, and most marketers have not only lived through Mobilegeddon, but have managed to move on. They were able to move easily for the most part, because the impact form the update didn’t seem to have much of an impact overall. Of course, that […]
There is a new campaign type that has been unveiled by Google that is designed specifically for app marketers at Google I/O, the company’s annual developer conference, called Universal App Campaigns. The reasoning behind the name is because the ads will automatically reach across several areas of Google services including: Mobile app network AdMob Google Search Sites […]
According to Google Trends data from the month of March, search queries that contain a location qualifier like “nearby” or “near me” have doubled int he past year. Unsurprisingly, 80 percent of these searches have come from mobile devices. With the ever increasing use of mobile devices, it’s easy to see how often “nearby” and […]
Microsoft wants their Windows 10 to be as friendly as possible, including even being cross-device friendly. This means that the new operating system is going to work with Android and the iPhone to sync and make content available across all devices simultaneously. This particular strategy is pretty smart of Microsoft on their part. It was […]
For all those who use Yelp for Business Owner’s mobile app, Yelp has updated both the iOS and Android versions with two primary capabilities: Upload photos from the app Flag content or reviews that violate Yelp’s terms According to Yelp in a blog post, they encourage business owners to add images to their profiles, “Consumers spend 2.5 times as […]