Although Google’s appeal of the 2.9 billion (€2.4 billion) fine imposed by the European Commission in 2017 is moving forward, EU Competition Commissioner Magrethe Vestager told colleagues that the other two antitrust cases against Google were “advancing.” This is based on a report from Reuters. The two cases are exclusivity provisions in Google AdSense agreements and app-install requirements in Android-OEM contracts. Although the “search […]

Recently, Google announced a new mobile ranking algorithm, which is being called the “speed update.”  According to the search engine, the speed update is will “only affect pages that deliver the slowest experience to users and only affect a small percentage of queries.” It’s important to state that speed is already a big part of the mobile […]

Starting this week, you’ll be able to send money through Google Assistant. Utilizing Google Pay, the virtual assistant will now be used to send or request funds. As of March 22, it works for Android and iOS phones. It will be available for Google Home “in the coming months.” If you haven’t signed up for Google […]

Google has announced a number of app promotion and monetization initiatives for game app developers on March 15.  The announcements were made before the Game Developer Conference, and included updates for Universal App Campaigns, new rewarded ad experiences and a monetization test for apps on AdMob, which is Google’s in-app ad network. The company said […]

Early on March 1, The European Commission (EC) issued guidelines and recommendations for the rapid removal of “illegal content” from websites accessible within Europe.  Even though it wasn’t the only content, targeted, the move was aimed primarily at terrorist propaganda. For the EC, they want to see illegal content taken down, following notifications to tech companies, within […]

Last week, Forrester found that mobile marketers are increasingly dazzled by an increase of new technology to the point that it could be hampering their intended mobile strategies. In the report, The 2018 Mobile and New Technology Priorities for Marketers: Why Marketers Must Keep Their Mobile Basics, it was found that emerging technology, like chatbots, AI and the […]

Last week, Microsoft came out with a version of Cortana for the iPad.  Cortana is already out for iPhone, but now, it has been optimized and released for the iPad screens.  Not only that, it is reportedly “20 percent faster,” according to the release notes. Compared to Google Assistant and Siri, Cortana can do essentially everything […]

Fraudulent reporting of app installs is a very common mobile-specific issue that confront marketers. As an example, you could look at ad campaigns promoting a new game app, and it is often set up on a pay-for-performance basis, so those responsible for convincing users to install receive payments for every app that is installed within […]

According to 3Cinteractive, 64 percent of brands are reporting an increase in loyalty program membership over the last year.  Lately, programs have be become more sophisticated, moving beyond the traditional spend-and-get model.  They’ve evolved into omnichannel and multichannel programs that recognize customers for each interaction they have with a brand.  Smart marketers are capturing and leveraging loyalty data to understand their customers […]

Three years ago, Facebook rolled out a version of its “Like” button for developers to feature in their mobile apps, and now, the company is shutting it down. On February 6, 2018, the native “Like” button embedded in third-party iOS and Android apps will no longer work.  The news was announced to developers earlier this week Because […]