TikTok has exploded in popularity over the last few years, with over 1 billion monthly active users. As a result, many creators and marketers are now considering TikTok as part of their social media strategy.
But with the pressure to go viral and get views, it can be tempting to try to emulate the polished, performative content that trends on the platform’s For You feed. However, chasing trends and perfection often leads to inauthentic, repetitive content that doesn’t connect with viewers.
In this video from Social Media Examiner, host Donna Moritz explores how to show up authentically on TikTok by embracing imperfection and highlighting your unique personality:
Why Showing Up Authentically Matters on TikTok
On TikTok, personality and authenticity help your content stand out. Viewers want to connect with real people who share their imperfections and quirks.
Showing your authentic self also helps build a consistent brand and connect with your niche. Matching your TikTok presence to your unique interests and personality makes it easier to attract and retain followers who will engage with your content.
How to Show Up Authentically on TikTok
Here are some tips from the video on getting comfortable with showing your real self on TikTok:
Avoid the Perfection of the For You Feed
The seemingly flawless videos on the For You feed can be intimidating. But comparing yourself to this content will only make you feel inadequate.
Instead, intentionally visit your followers’ profiles and engage with accounts you find interesting. This shows TikTok you want to see more realistic, authentic content.
Humanize Your Content
Get comfortable talking directly to the camera to share your thoughts and personality. Use natural lighting and don’t overedit your videos. Your goal is to come across as genuine, not perfect.
Experiment Over 30 Days
Give yourself a month to try different content styles and ideas without judgement. See what feels right and what resonates with your followers. Use this test period to develop an authentic presence that feels like you.
Showing Your True Self Pays Off
Letting your personality shine through in your content is the key to connecting with viewers and creating an engaged community on TikTok. As Social Media Examiner explains, being imperfectly you is the path to authenticity and growth on the platform.